Search Results "PR"

	IRP Signals Move to GMV Charging Model The IRP Platform IRP plans move to GMV by Q3 2025 to be in line with Industry Standards Published: 15 Apr 2025	View
	IRP's Black Friday Ultimate Guide Marketing & Acquisition A Systematic Approach will Deliver Results Published: 08 Nov 2024	View
	Google Consent Mode IRP Research Important information for IRP Merchants about the rollout of Google Consent coming March 2024 Published: 12 Feb 2024	View
	Solving Ecommerce with a Service Marketplace IRP White Papers Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team Published: 15 Feb 2023	View
	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper IRP White Papers WHITEPAPER - IRP solves eCommerce with novel Technology that Calculates Merchant Net Profit in Realtime. Published: 15 Aug 2022	View
	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	GDPR Cookie Consent Updates that Require Immediate Attention IRP Research Important information for IRP Merchants about the rollout of cookie consent mechanisms. Published: 02 Jul 2021	View
	GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers IRP Research With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard. Published: 02 Jul 2021	View
	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	How IRP Commerce Runs an Efficient Replatforming Project IRP Research Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible. Published: 06 Nov 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Offering Local Payment Methods on the IRP IRP Research The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay. Published: 14 Mar 2017	View
	Successful Sales and Promotions on the IRP Conversion & Retention Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy. Published: 01 Dec 2016	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	The Ecommerce Profit and Loss Management Accounts IRP Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	IRP White Paper on Replatforming to the IRP IRP White Papers An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly. Published: 20 Jan 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	Effective Marketing for Father’s Day Marketing & Acquisition In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day. Published: 10 Jun 2015	View
	Ecommerce Strategy & Planning IRP Ecommerce Fundamentals Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices. Published: 14 Jan 2014	View

IRP Signals Move to GMV Charging Model

The IRP Platform

IRP plans move to GMV by Q3 2025 to be in line with Industry Standards

Published: 15 Apr 2025

View

IRP's Black Friday Ultimate Guide

Marketing & Acquisition

A Systematic Approach will Deliver Results

Published: 08 Nov 2024

View

Google Consent Mode

IRP Research

Important information for IRP Merchants about the rollout of Google Consent coming March 2024

Published: 12 Feb 2024

View

Solving Ecommerce with a Service Marketplace

IRP White Papers

Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team

Published: 15 Feb 2023

View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper

IRP White Papers

WHITEPAPER - IRP solves eCommerce with novel Technology that Calculates Merchant Net Profit in Realtime.

Published: 15 Aug 2022

View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

GDPR Cookie Consent Updates that Require Immediate Attention

IRP Research

Important information for IRP Merchants about the rollout of cookie consent mechanisms.

Published: 02 Jul 2021

View

GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

View

Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

View

How IRP Commerce Runs an Efficient Replatforming Project

IRP Research

Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.

Published: 06 Nov 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

View

Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

The Ecommerce Profit and Loss Management Accounts

IRP Ecommerce Financial Secrets

This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.

Published: 01 Jul 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

IRP White Paper on Replatforming to the IRP

IRP White Papers

An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.

Published: 20 Jan 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

Effective Marketing for Father’s Day

Marketing & Acquisition

In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.

Published: 10 Jun 2015

View

Ecommerce Strategy & Planning

IRP Ecommerce Fundamentals

Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.

Published: 14 Jan 2014

View

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PR - 28 results in Strategy Centre