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Solving Ecommerce Using Data and a Market-Based Approach
Inspiration & Opinion
IRP tackles ecommerce by believing in the ability of 'service markets' to solve problems, by continually measuring and comparing team performance.
Published: 31 May 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
IRP Research
This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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From £0 to £200K in 8 Months on the IRP
IRP Research
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
Published: 28 Feb 2017
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Ecommerce Resources on the Web
Ecommerce Fundamentals
These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.
Published: 03 Nov 2014
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Customer Service
Conversion & Retention
Good customer service is key to converting customers, retaining customers and reducing costs.
Published: 14 Jan 2014
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