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Set Field Value - 9 results in Strategy Centre

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IRP Research
Important information for IRP Merchants about the rollout of cookie consent mechanisms.
Published: 02 Jul 2021
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IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Conversion & Retention
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Published: 01 Dec 2016
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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IRP Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.55%
October 2024 v October 2023 15.47%
YTD 2024 v 2023 11.12%
Arts and Crafts 0.09%
Baby & Child 13.53%
Cars and Motorcycling 0.09%
Electrical & Commercial Equipment 0.88%
Fashion Clothing & Accessories 0.06%
Food & Drink 0.21%
Health and Wellbeing 0.06%
Kitchen & Home Appliances 0.03%
Pet Care 0.10%
Sports and Recreation 0.03%
Toys, Games & Collectables 0.24%

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