Set Percentage Off Each - 9 results in Strategy Centre
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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Optimising Email Deliverability Using the IRP and SendGrid
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Conversion & Retention
Published: 18 Feb 2019
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
IRP Research
Published: 14 Mar 2017
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Successful Sales and Promotions on the IRP
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Conversion & Retention
Published: 01 Dec 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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The Importance of a Multichannel Communications Strategy
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Marketing & Acquisition
Published: 01 Jun 2016
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How to Optimise a Facebook Campaign
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Marketing & Acquisition
Published: 05 May 2015
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Paid Offline Advertising — Making the Most of PR
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.
Marketing & Acquisition
Published: 11 Nov 2014
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