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	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Successful Sales and Promotions on the IRP Conversion & Retention Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy. Published: 01 Dec 2016	View
	IRP White Paper on Replatforming to the IRP IRP White Papers An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly. Published: 20 Jan 2016	View
	International Expansion Build, Manage & Grow Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets. Published: 24 Oct 2013	View

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