Total Marketing Costs - 45 results in Strategy Centre
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Marketing & Acquisition
Published: 30 Oct 2018
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Creating a Budget for Digital Marketing Costs in Ecommerce
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Ecommerce Financial Secrets
Published: 26 Sep 2018
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IRP Campaign Checklist
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Marketing & Acquisition
Published: 29 Nov 2017
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An Overview of Facebook Ads
Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
Marketing & Acquisition
Published: 30 Aug 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
IRP Research
Published: 17 Apr 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
IRP Research
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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Use Word of Mouth Marketing to Get More Sales
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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How to Create a Successful Product Launch
The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
Marketing & Acquisition
Published: 25 Jul 2016
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The Ecommerce Profit and Loss Management Accounts
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Ecommerce Financial Secrets
Published: 01 Jul 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Top Tips When Writing An Online Press Release
Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media.
Marketing & Acquisition
Published: 30 Jun 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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The Importance of a Multichannel Communications Strategy
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Marketing & Acquisition
Published: 01 Jun 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Financial Secrets
Published: 09 Mar 2016
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
Marketing & Acquisition
Published: 01 Sep 2015
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Top 3 Tips for Ecommerce Social Media
Social media executed well creates an environment where sales are more likely to take place.
Marketing & Acquisition
Published: 21 Aug 2015
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Have You Cracked The Customer Journey?
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Conversion & Retention
Published: 28 Jul 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
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Create Effective Email Marketing Campaigns
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Marketing & Acquisition
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Marketing & Acquisition
Published: 10 Jun 2015
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Promote Your Brand Using Video
Videos are great at bringing your products to life and can result in higher customer satisfaction and higher retail sales conversion.
Marketing & Acquisition
Published: 27 May 2015
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How to Optimise a Facebook Campaign
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Marketing & Acquisition
Published: 05 May 2015
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Direct Traffic
Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
Marketing & Acquisition
Published: 23 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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Getting Started with Google Analytics
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Analytics & Reporting
Published: 07 Jan 2015
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IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
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Social Media Marketing
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Marketing & Acquisition
Published: 07 Nov 2014
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Organic Search Marketing
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Marketing & Acquisition
Published: 04 Nov 2014
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Content Marketing
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Marketing & Acquisition
Published: 04 Nov 2014
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Ecommerce Resources on the Web
These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.
Ecommerce Fundamentals
Published: 03 Nov 2014
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Remarketing and Display Advertising
The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.
Marketing & Acquisition
Published: 14 Oct 2014
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Affiliate Marketing
There are several appealing aspects to it, especially the direct CPA% financial model that it involves.
Marketing & Acquisition
Published: 13 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Marketing & Acquisition
Published: 10 Oct 2014
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Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
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Email Marketing
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Marketing & Acquisition
Published: 14 Jan 2014
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Multichannel Optimisation
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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