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An Overview of Facebook Ads
Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
Marketing & Acquisition
Published: 30 Aug 2017
The Pros and Cons of Online Customer Reviews
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Conversion & Retention
Published: 15 Oct 2015
Promote Your Brand Using Video
Videos are great at bringing your products to life and can result in higher customer satisfaction and higher retail sales conversion.
Marketing & Acquisition
Published: 27 May 2015
10 Steps To Optimise Your Trustpilot Account
Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos.
Conversion & Retention
Published: 09 Apr 2015
Third-Party Validation & the Impact of Trustpilot on Conversion
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust.
Conversion & Retention
Published: 26 Jan 2015
Organic Search — Using Rich Snippets
Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites.
Marketing & Acquisition
Published: 17 Nov 2014
Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
IRP Fundamentals
The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.
The IRP Platform
Published: 24 Oct 2013
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