Bundle Baby went online with Shopify in 2020. Growth soon plateaued and when the sales momentum stopped, they lacked the platform and services to get to the next level. Bundle Baby needed a new eCommerce platform and approach to match their ambition.
“Initially, it was great to be able to make sales online. But soon we didn’t see any growth on Shopify. We seemed to do the same sales online every month, and finding reliable people to help grow the business was where we struggled.”
Niamh Norton, Owner of Bundle Baby
Bundle Baby knew working with the right people was key when choosing a new Platform but it was realtime IRP data that proved to be the biggest selling point.
“The data IRP could show was invaluable, I realised that our future success needed data. Based on their technology, AI and IRP’s track record of creating market leaders we took the decision to replatform to IRP”, says Niamh Norton, Owner of Bundle Baby.
BOOM! 🚀 Immediately growth started to outpace their Shopify sales - and what began as a small UK and Ireland-focused business quickly grew into something much bigger. Sales expanded domestically and for the first time into the EU and Middle East.
One of the advantages of replatforming to IRP was the ability to make commercial decisions using accurate, actionable data.
With deeper visibility into sales and profit, Bundle Baby could identify their strongest-performing brands and products in markets. Forecasting stock became more effective, improving warehouse efficiency and speeding up delivery times for customers. Lower-performing product lines were deprioritised, maximising profitability across the business.
“Being able to track the sales that go through IRP, and having better visibility of those brands and products that do well, has meant that we can forecast stock better, and have the right stock here in our warehouse, to get orders to our customers faster.” says Niamh.
Since launching on IRP, Bundle Baby achieved transformational growth and the business has increased sales by more than 250%.
“The growth since joining IRP has been phenomenal. We’ve increased our sales by more than 250% since launching on the platform and now trade internationally as well as domestically."
Niamh credits both the technology and the IRP Service Marketplace for accelerating growth. “The IRP Service Marketplace is invaluable. The relationship with our IRP Agency Forward Commerce is central to our success. They help push our growth and profitability leveraging IRP Technology and their knowledge of the wider market.”
“Partnerships make eCommerce work. An ambitious Merchant like Bundle Baby needs a data driven Agency. We continue to deliver the growth and profit on IRP that Bundle Baby demands.”
James Cave, FWD Commerce - IRP Agency
Via the IRP Service Marketplace, Bundle Baby connected then partnered with IRP Agency FWD to build an eCommerce profit engine. According to James Cave from FWD, the collaboration centred on aligning commercial goals, improving operational processes, and optimising digital performance.
“We’ve navigated them through key areas like pricing and Google Ads, which were underperforming for Bundle Baby. FWD also helped change the business mindset from revenue growth to net profit optimisation where IRP Trader can provide the level of data needed."
"This commercial discipline helps Bundle Baby scale sustainably while maintaining profitability."
“Before joining the IRP platform, we could have only hoped to have doubled our business. To have done so in such a short space of time and now to see the possibilities as endless on the platform is truly amazing.” says Niamh.
The IRP platform has also enabled the company to grow internationally while keeping operations rooted locally in Crossgar. “Being able to bring the business back home here to Crossgar, yet still be able to sell internationally, has really been the stuff dreams are made of.”
“Bundle Baby have worked hard and we needed to see eCommerce results. IRP offered one simple solution that delivered. IRP technology, AI and the right Agency partner works.”
Niamh Norton, Owner of Bundle Baby
What transformed growth? Merchants cannot succeed on their own. Bundle Baby moved from an isolated fragmented eCommerce setup on Shopify, to an IRP Partnership. This new Partnership is based on results, realtime data and an Agency invested in Bundle Baby's success.
From being on their own they found partners and a fully integrated eCommerce platform with IRP that combined: Services, UX, Marketing, Feeds, Realtime Profit, Unit Net Profit, Performance Comparison, AI and all of the features they needed in one place.
Everything matters in ecommerce from Agencies to services from data to traffic costs, profit, marketing, strategy. What sums all of this up? For want of a better word IRP offers an "eCommerce Operating System" - an eCommerce Profit OS - that works time and again.
- 250%+ increase in eCommerce sales Year one
- From 2 to 10 Countries now sales to Europe, UK & Middle East
- 400% More accurate stock forecasting
- Transformed from operating alone to strong Agency partnership
- Realtime Visibility of Margin and Net Profitability to Unit Level
"Ambitious Merchants move from Shopify to IRP when they want to succeed. Sales are up 250% on Bundle Baby in 12 months. IRP outperforms other platforms - Profitably."
Dan Loughlin, CEO IRP
Bundle Baby replatformed from Shopify to IRP and sales grew 250% in a year. Their eCommerce transformation shows the power of combining the IRP Platform with strategic Agency Support to unlock eCommerce success that matched Bundle Baby's ambition.
Success comes from "Connecting People, Data and Profit" - IRP brings everything together.
As Niamh Norton concludes:
“If you’re thinking of replatforming, Bundle Baby found IRP to be the best eCommerce Platform on the market.”
