THE COMPANY & THE CHALLENGE
COMPANY: Owner Led
OUTCOME: UK’s largest online camping store
Before migrating to the IRP, Camping World went through a series of platform providers over a number of years.
After speaking to the IRP team, the company saw the growth potential, felt secure and confident with the platform and wanted to use it to reach a potential global audience.
Sales increased immediately when Camping World came on board with the IRP.
It started from a standing start to £1 million in the first year. The increase in turnover then grew fivefold in just five years.
The IRP has a good suite of functions you don’t always get with a retail platform. As a multichannel retailer, Camping World uses the IRP EPOS software in each of its retail stores, which allows extensive data accumulation.
Having access to this data influences Camping World’s buying decisions and really directs the way the business travels. EPOS allows expansion of the business because each new store can be a ‘bolt-on’ to the existing system rather than being set up as a completely new business.
Internationally, Camping World has a significant customer base in Europe, the United States and Ireland.
Through the IRP, the company can now determine which products sell well in specific countries and target accordingly through the email marketing system.
In addition to changing the language and currency, Camping World is also able to change the banners and tailor them to suit different countries with unique messages.
These changes directly impact on increasing sales, as customers feel more confident buying from a country they recognise.
WORKING SMARTER WITH IRP
Collecting hard data from each site makes buying much easier, allowing Camping World to focus on market trends and react in real time.
This means Camping World can retail smarter to provide what customers want regardless of their geographical location.
Camping World are now the UK’s largest online camping store.