Elizabeth Rose’s new online store quickly gained traction—achieving a remarkable 300% increase in sales.
Founded in 1979 in Tenterden, Kent, Elizabeth Rose has built a long-standing reputation for delivering high-quality ladies’ fashion to customers across the UK and internationally.
"Despite the challenges of the lockdowns, Elizabeth Rose didn’t stand still behind the scenes. We used the time strategically to re-platform to the IRP and launch a new, user-friendly website that better aligned with our business goals. The IRP is much more than a shopping platform, it has all the analytics and trading tools we need to make Profit.
The response from our customers and our staff has been overwhelmingly positive, and we’re absolutely delighted with the outcome."
Helen Pritchard, Managing Partner, Elizabeth Rose
The Elizabeth Rose team - led by Helen Pritchard and Michael Busby - sought an eCommerce platform partner capable of supporting their expanding sales. Leveraging the popularity of the ‘Helen for Home’ social media videos, the IRP platform alllowed Elizabeth Rose to capitalise in the surge in online demand.
Crucially, the platform allowed Elizabeth Rose to manage traffic spend effectively, ensuring profitability was maintained during the rapid growth.
"As someone with an accountancy background, I related to IRP's understanding of online retail. Other providers spoke in terms I couldn’t connect with. IRP spoke my language: sales, margin and gross profit. They helped me understand the impact of variable traffic spend and, most critically, how to ensure net profitability.
IRP's version of eCommerce made sense. The key distinction between traditional and online retail is traffic spend - and IRP technology allowed us to manage and control it effectively."
Michael Busby, Managing Partner, Elizabeth Rose
Elizabeth Rose sales grew by over 300%, with net margins remaining strong and profits maximised. This impressive growth is largely attributed to the strength of the IRP partnership model and the unique performance-driven IRP Service Marketplace.
Elizabeth Rose selected Focus Ecommerce as their agency partner from the Marketplace, recognising their proven track record. Headquartered in Colchester, Essex and led by Ivan Latter, Focus Ecommerce has a strong background in retail, making them an ideal strategic partner for Elizabeth Rose.
"The IRP Service Marketplace enables Agencies to compete based on performance. Our success in securing - and keeping - the Elizabeth Rose contract came from consistently delivering the outcomes and services they needed. This has evolved into a strong, mutually beneficial partnership.
At Focus Ecommerce, we believe in the Net Profit message and the Service Marketplace idea - we are committed to innovation and delivering continued success for Elizabeth Rose and all our IRP Merchants."
eCommerce success is ultimately measured in Net Profit. When Merchants, Agencies and Platform align - then long, profitable partnerships emerge for the benefit of all.
