Jonzara IRP Case Study

Size: SME
Market: Fashion
Type: Retail
Company: Owner Led
Outcome: Sales doubled & global expansion into 50 countries

Jonzara is a family-run business from Newtownards, Northern Ireland.

This fashion-focused company had grown from strength to strength but had experienced a lack of control and assistance with the Magento platform. In addition, they were not achieving their desired levels of international growth.

They saw the need to replatform to the IRP from Magento in order to have greater control of their ecommerce platform.

The Jonzara team also wanted to take advantage of the ecommerce consultancy collaboration with IRP Commerce.

The results? Sales are up over 68% …

“Now we are live, it is unbelievable to reflect to see how limited we were with our previous platform. The flexibility of the IRP has allowed the ecommerce team to rethink all their processes and possibilities, from being able to easily and quickly update front-end design and promotions, to linking in with our in-store EPOS.

Time-consuming tasks can now be completed in a few minutes and this has allowed the whole team to focus on driving the business forward.”

Jonathan McCann, Managing Director, Jonzara

 

Why Jonzara moved to the IRP

Some of the key reasons Jonzara chose to replatform were to:

  • Reach international customers.
  • Help introduce cost-control measures within the business.
  • Receive support and guidance on how to develop the Jonzara brand.

“We know our product, trends and our consumer, but we needed help growing our online business and searched for a company who had the experience and know-how to get us there.”
Jonathan McCann, Managing Director

Favourite IRP features

– Stock Management
– EPOS
– Promotions engine
– Mailing facility
– Shipping
– Telesales
– Private sales
– Live chat

Global appeal

Previously, Jonzara were shipping to two countries – United Kingdom and Ireland. Now they are selling in over 50 countries, with traffic coming from all over the world.

Smarter work

“Thanks to IRP processes, sales opportunities and ongoing support, the future's looking bright. Working in partnership with the IRP team has meant that both parties are working together for a common goal. We look forward to going above and beyond the sales target set at the start of the year.”
Jonathan McCann, Managing Director

Outcome

Sales have grown more than 68% year on year, conversion rates are up 17%, transactions are up 61% and there's been an increase in average order value.

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