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Old Mill Saddlery is a leading equestrian retailer based in the United Kingdom.
Owner Led
Global expansion, shipping to over 100 countries daily.

Old Mill Saddlery

B2C | Equestrian Clothing & Equipment
Old Mill Saddlery is a leading equestrian retailer based in the United Kingdom. IRP helps OMS to focus on international growth.
Ireland and UK’s fastest growing equestrian store
Sales in more than 100 countries
Repeat sales from loyal customers

Global expansion

Rather than focusing on technology, IRP allows OMS to focus on their business and growing internationally. IRP is set up to support international sales with country specific storefront and 40+ Google shopping feeds so OMS can get on with the business on selling while IRP take care of the technology and the 24/7 business of hosting, compliance and data.



Selling Internationally

"IRP have made it easier for us to sell internationally. International sales is where our growth will come from."
Robert Patton, Owner at Old MIll Saddlery

Robert Patton, Owner at Old MIll Saddlery

Traffic, Social Media and Attribution

Tracking sales traffic, social media spend and where to spend is very important for OMS. Being able to attribute correctly and seeing the data within Trading Terminal is very powerful.

International Expansion

Their main business coming from Ireland and the UK but they ship to many countries world wide, they can only see their international business growing. IRP supports country specific storefronts out of the box and this is a major bonus to OMS’s growth targets.

Live Market Data
Today v Yesterday 0.08%
May 2024 v May 2023 7.26%
YTD 2024 v 2023 13.07%
Arts and Crafts 0.06%
Baby & Child 0.04%
Cars and Motorcycling 0.24%
Electrical & Commercial Equipment 0.30%
Fashion Clothing & Accessories 0.04%
Food & Drink 0.13%
Health and Wellbeing 0.04%
Kitchen & Home Appliances 0.42%
Pet Care 0.08%
Sports and Recreation 0.11%
Toys, Games & Collectables 0.07%

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