Rather than focusing on technology, IRP allows OMS to focus on their business and growing internationally. IRP is set up to support international sales with country specific storefront and 40+ Google shopping feeds so OMS can get on with the business on selling while IRP take care of the technology and the 24/7 business of hosting, compliance and data.
"IRP have made it easier for us to sell internationally. International sales is where our growth will come from."
Robert Patton, Owner at Old MIll Saddlery
Tracking sales traffic, social media spend and where to spend is very important for OMS. Being able to attribute correctly and seeing the data within Trading Terminal is very powerful.
Their main business coming from Ireland and the UK but they ship to many countries world wide, they can only see their international business growing. IRP supports country specific storefronts out of the box and this is a major bonus to OMS’s growth targets.
