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Real World
Electrical World
Size:
SME
Market:
Electrical
Type:
Retail
Company:
Owner Led
Outcome:
IRP has 149% more sales

Electrical World

B2C | Electrical & Security Supplies
A merchant ran parallel IRP and Shopify sites selling the same products and using the same services - to allow a rare direct comparison.
 
149%
More Sales on IRP
2.4X
More eGross Profit on IRP
>10X
More Export Sales on IRP
 
IRP vs Shopify

About Electrical World

From humble beginnings in 2009, Electrical World have outgrown the small shed at founder John’s home to become today's ambitious company supplying electrical, home and garden products worldwide. A growing business meant new issues to overcome - warehouse expansion, logistics, customer support, ecommerce platforms and thousands more products to sell online - all whilst trying to control costs and protect profits.

When IRP and Shopify go head-to-head in real world Ecommerce - what was the outcome?

Electrical World is located in County Fermanagh, Northern Ireland - but their remote location was no barrier to their ecommerce ambition and drive of owner John Coalter.

John commented, “There are a lot of decisions to make in ecommerce. Electrical World wanted the platform that delivered us the most sales and profits.  We were unsure what the best platform was - against IRPs advice - we ended up running IRP and Shopify side by side for nearly 3 years.”

“We quickly learned a lot about ecommerce platforms in the real world.  We had ambition, so it all came down to which platform - IRP or Shopify - was going to deliver us the most sales and profit.”

“We ran two parallel sites for nearly 3 years - one on IRP, one on Shopify.”
John Coalter, Electrical World CEO
John Coalter, Electrical World CEO

Comparing IRP and Shopify

When you line up two - on the surface - similar sites selling the same products and using the same services - which one comes out best?  By ‘best’ - John means only one thing - which one made the most profit for the Electrical World?

John commented “Features are much the same on platforms.  But it is the things that cannot be seen that drive the revenue growth - internationalisation, trading information, shopping feeds and email marketing - then of course traffic from PPC etc. and the ease of doing all of this.”

"WHICH IS THE BEST PLATFORM?  The one that delivers the most profit."
Says John Coalter

“The power of IRP meant we could access international markets immediately on one storefront. The implications and depth of this issue started to become apparent very quickly and IRP made it simple and financially viable for us. IRP Feed Manager opened the door to 40+ Google Shopping Channels.”

“IRP Email Manager allowed us to then attack these markets and get our Customer Lifetime values up and our costs down - without any additional complexity or plugins. We could then closely track profits and traffic costs on Trading Terminal - this ability was invaluable for trading.”

“Shopify Apps were supposed to solve the same problems - but the time and money trying to wire together what was needed proved to be too much for us. We spent a lot of time on Shopify - thinking 30 apps later we would find the answer. In the end I just realised apps are not an answer.”

“IRP was global immediately - it allowed us to wire up the distribution of data to Google Shopping and other key channels on Day One"
Says John Coalter

The Monetary Results - 2.47X more Sales on IRP

John continues, “We put serious time and resources into both systems. The differences are subtle but had profound impacts. We got to a point where we had to pull the plug on the loser. It is challenging to run even one shop well and we had to focus all our energy where we made the most money.”

“We lost time but what we learnt was not possible to know in advance - the ultimate result of a platform for Electrical World is simply Sales and Profits.  IRP delivered 149% more sales for us - therefore Electrical World chose IRP."

Charts and Data on Shopify vs IRP Head-to-Head

Up  IRP 149% More Sales Up IRP 2.4X More eGross Profits Up IRP >10X Export Sales
IRP Delivers 2.47x on Sales

For Merchants Ultimately it's about Profit

What drives success in ecommerce for merchants is first-party data, ecommerce technology, services and a trading ethos all wrapped in a will to win by taking market share.

IRP is Built Merchant First

IRP is a paradigm shift putting the Merchant First

IRP is Built Merchant First

Conclusion

Other ecommerce platforms think of their own profits first which drives their strategy and product roadmap - with  their shareholders and investors needs coming first. 

"IRP is a paradigm shift in ecommerce thinking by putting the MERCHANT FIRST."

"IRP invested over £30M in the Platform.  That RnD went into the single concept of Merchant Profit - making IRP a highly effective global trading platform."
Dan Loughlin, IRP CEO

From the approach to International Sales and Feed Management, to a performance Service Marketplace, IRP delivered where it matters most - in Sales and Profits. Visibility and control sets us apart from other platforms.

Dan Loughlin Commented:  “We would love to have a competition with Shopify and others head-to-head in real time.  We have ideas on how that can happen. The platforms can show in front of the whole world their true ability to drive Merchant Profit.“

Connecting People, Data & Profit

IRP Products are built MERCHANT FIRST

More Power, More Value
+
About the data and results
Live Market Data
Today v Yesterday 0.44%
March 2024 v March 2023 24.10%
YTD 2024 v 2023 18.38%
Arts and Crafts 0.14%
Baby & Child 0.35%
Cars and Motorcycling 0.06%
Electrical & Commercial Equipment 0.49%
Fashion Clothing & Accessories 1.16%
Food & Drink 0.99%
Health and Wellbeing 0.03%
Home Accessories and Giftware 3.31%
Kitchen & Home Appliances 1.52%
Pet Care 0.10%
Sports and Recreation 0.37%
Toys, Games & Collectables 0.17%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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