CPA% - 6 results in Strategy Centre
Sort:    View:
Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
Marketing & Acquisition
Published: 25 Jul 2016
Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Financial Secrets
Published: 09 Mar 2016
IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
Affiliate Marketing
There are several appealing aspects to it, especially the direct CPA% financial model that it involves.
Marketing & Acquisition
Published: 13 Oct 2014
UK 02890 78 5869
Ireland 01 513 4969
International +44(0)2030 96 03 95
  Sign Up
Copyright © 2020 IRP Commerce. Use of this website constitutes acceptance of the IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, Concourse 2, Catalyst, Belfast, BT3 9DT, UK. Registered in Northern Ireland, Number: NI 041856. VAT Number: GB 888249658
A Deloitte Fast 50 Company seven times: 2010, 2011, 2012, 2013, 2014, 2018 & 2019