Ecommerce Team - 11 results in Strategy Centre
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results
If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.
Inspiration & Opinion
Published: 10 May 2018
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The Fundamental Importance of Team Alignment in Ecommerce
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Ecommerce Fundamentals
Published: 04 Jul 2016
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How Businesses on the IRP can Navigate Internationally
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Inspiration & Opinion
Published: 04 Jul 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Ecommerce As Chess
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Inspiration & Opinion
Published: 23 Jun 2015
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The Role of an IRP Ecommerce Manager
To identify, appoint and confirm an ecommerce manager is one of the most important steps that a pure play or multichannel online business can make.
Ecommerce Fundamentals
Published: 27 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Customer Service
Good customer service is key to converting customers, retaining customers and reducing costs.
Conversion & Retention
Published: 14 Jan 2014
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Ecommerce Strategy & Planning
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Ecommerce Fundamentals
Published: 14 Jan 2014
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Building an Ecommerce Team
An effective team is just as critical to a successful online business as are your website, products and technology.
Ecommerce Fundamentals
Published: 24 Oct 2013
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