Google - 20 results in Strategy Centre
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Getting the Most Out of SEO on the IRP
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Marketing & Acquisition
Published: 06 Jan 2020
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Next Generation Image Formats – Yes or No?
There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.
IRP Research
Published: 14 Oct 2019
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How To Get The Most From Your Google Map Listings
Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running.
Marketing & Acquisition
Published: 30 Nov 2017
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Google Shopping Capabilities of the IRP
This article describes some of the key data that is required and used by Google Shopping Feeds.
IRP Research
Published: 29 Nov 2017
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.
IRP Research
Published: 14 Feb 2017
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How to Create a Successful Product Launch
The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
Marketing & Acquisition
Published: 25 Jul 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
Marketing & Acquisition
Published: 01 Sep 2015
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
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Optimising Your Mobile Site can Increase Revenue by Over 150%
The results made it clear that our initiatives had a much greater impact than we originally expected.
IRP Research
Published: 09 Jun 2015
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Referral Traffic
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Marketing & Acquisition
Published: 24 Mar 2015
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Getting Started with Google Analytics
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Analytics & Reporting
Published: 07 Jan 2015
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Organic Search — Using Rich Snippets
Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites.
Marketing & Acquisition
Published: 17 Nov 2014
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Social Media Marketing
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Marketing & Acquisition
Published: 07 Nov 2014
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Organic Search Marketing
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Marketing & Acquisition
Published: 04 Nov 2014
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Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
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