Google Analytics - 6 results in Strategy Centre
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
Optimising Your Mobile Site can Increase Revenue by Over 150%
The results made it clear that our initiatives had a much greater impact than we originally expected.
IRP Research
Published: 09 Jun 2015
Referral Traffic
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Marketing & Acquisition
Published: 24 Mar 2015
Getting Started with Google Analytics
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Analytics & Reporting
Published: 07 Jan 2015
Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
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