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Multichannel - 8 results in Strategy Centre
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
IRP Research
Published: 14 Apr 2017
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The Importance of a Multichannel Communications Strategy
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Marketing & Acquisition
Published: 01 Jun 2016
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How Click & Collect Can Impact Sales
The number of UK shoppers using Click & Collect is poised to more than double by 2017.
Conversion & Retention
Published: 04 Aug 2015
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Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Here are three examples of High Street stores that are making the most of digital opportunities.
Marketing & Acquisition
Published: 29 May 2015
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The Role of Technology in the Retail Landscape
The retail environment is set to become ever more complex and reliant on technology for success.
Inspiration & Opinion
Published: 31 Mar 2015
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Desktop Still Responsible for the Majority of Online Revenue
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
IRP Research
Published: 06 Nov 2014
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Multichannel Optimisation
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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IRP Fundamentals
The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.
The IRP Platform
Published: 24 Oct 2013
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