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Email Templates

You can find this section under Email Marketing > Email Templates in the IRP Admin left navigation menu.

You use this page to configure templates for your Marketing Campaigns. The templates can include custom headers & footers, IRP placeholders, product lists, basket content templates and product recommendations.

The RemarketingCampaignEmailTemplates.aspx page appears as follows:

The page shows the following details:

ID: The unique identifier for this remarketing campaign email template, added automatically by the IRP.
Active: Active templates will be available to use in remarketing emails; inactive templates will not.
Template Name: The name used to easily identify this template within IRP Admin.
Header & Footer: The header and footer to use for surrounding this template content.
Email Count: The number of emails that use this template.
Date Created: The date and time on which this template was created.
Preview: Click this button to see a preview of the email template.
Copy: Click this button to make a copy of the template so that you can easily adapt it for use in another campaign.
Edit: Click this button to go to the RemarketingCampaignEmailTemplateEdit.aspx page where you can make changes to the template. For more details see How to Add or Edit an Email Template.

Other functions

At the top of the page you can use the following buttons:

Headers & Footers: Click this button to go to the EmailHeadersAndFooters.aspx page where you can view, add and edit headers and footers for your emails. For more details, see the Headers & Footers help topic.
Emails CSS: Click this button to go to the CssStylesEmail.aspx page where you can view and edit the stylesheet (CSS) used for HTML emails. For more details, see the Email Stylesheet help topic.
Marketing Campaigns: Click this button to go to the MarketingCampaigns.aspx page where you can manage your event-driven email marketing campaign flows. For more details, see the Marketing Campaigns help topic.
Add New Template: Click this button to go to the RemarketingCampaignEmailTemplateEdit.aspx page where you can make changes to the template. For more details see How to Add or Edit an Email Template.

Tags:

Email Remarketing Campaign Templates

Preview Email Templates

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How to Add or Edit an Email Template

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To add or edit a remarketing campaign email template, follow these steps:

Go to Email Marketing > Email Templates in the IRP Admin left navigation menu.
To add a new email template, click the Add New Template button at the top of the page.
To edit an existing email template, click the Edit button at the right side of the row belonging to the email template that you want to edit.

Complete the following details on the RemarketingCampaignEmailTemplateEdit.aspx page:

Setting	Description
Template Details
Template ID	The unique ID of the remarketing campaign email template in the IRP. This is added automatically.
Active	Active templates will be available to use in remarketing emails; inactive templates will not.
Template Name	Enter the name that will be used to identify this template within IRP Admin.
HTML Body Content
Header & Footer	Select the Header & Footer that you want to use for this template using the drop-down list. The selection available to you depends on the Headers & Footers that have been created in the Headers & Footers section in IRP Admin. Click the Preview button to see what the Header & Footer looks like.
HTML	Add the HTML content of this email template. Note the following: Click the Upload Files button to include any content you have saved elsewhere. Click the Add Product List button to add a custom product list to the email content. For more details, see the Custom Product Lists help topic. Click the Add Basket Contents button to add a basket content template to the email content. For more details, see the Basket Content Templates help topic. Click the Add Recommendations button to add product recommendations to the email content. You can also add any of the following placeholders to your HTML to specify the position of certain data: $$EmailAddress$$ $$UnsubscribeLink$$ $$ConfirmMarketingConsentLink$$ $$MailingListID$$ $$CustomerName$$ $$EmailCampaignEmailID$$ $$CurrentYear$$ $$SiteEmailAddress$$ $$BusinessName$$ $$WebsiteName$$ $$ApplicationUrl$$ $$ApplicationSecureUrl$$ $$ApplicationTradeUrl$$ $$ApplicationSecureTradeURL$$ $$VoucherCode$$ $$VoucherAmount$$ $$VoucherExpiryDate$$ $$VoucherMinimumSpend$$ $$BasketUrl$$ $$BasketLink$$

It is highly recommended that you save and preview your configuration as you go along and definitely before you make it Active.
To save your configuration, click the Insert Template button or the Update Template button.
Remember that the template must be Active before it can be used. Also make sure that you preview it before making it active and if necessary, change your HTML and/or CSS.

Note: To use the email template in a remarketing email campaign, see the see the Marketing Campaigns help topic.

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Email Templates

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