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FEED MANAGEMENT
IRP
Common Tasks (1)
Interventions (1)
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Questions & Answers (1)
Reviews (1)
Site Scripts (1)
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Feeds

How Tos (5)

You can find this section under Feed Management > Feeds in the IRP Admin left navigation menu.

Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for items to find your products.

It helps you reach buyers when they are actively searching for items to buy. The IRP Feed Manager lets you control product listings, allowing you to provide highly-relevant and fresh results to shoppers who use these search engines and third-party sites when searching for products.

The IRP Feed Manager allows you to:

  1. Automate the process of uploading your feeds to search engines, affiliates and comparison sites by creating a feed link which will run the feed instantly when required.
  2. Apply filters and business rules that automatically submit the correct categorised feed campaigns on a daily basis.
  3. Add category mappings to allow the products to be mapped to the correct Google category.
  4. Track performance by recording the value of sales made for the feeds that have been created.
  5. Activate/deactivate predefined feeds with the click of a button.

                             


                                                             

Note that you can set up a Common Task to prefetch feed data.


Facebook Dynamic Product Ads and Facebook Pixel Tracking

The IRP supports Facebook Dynamic Product Ads and Facebook Pixel Tracking. You can track many events across your site, including:

  • Purchase: The Facebook Tracking Pixel is rendered on Order Confirmation and Order Finance Confirmation on both Desktop and Mobile sites.
  • Add To Cart: The Facebook Tracking Pixel is rendered on Basket and Mobile Basket pages when an item is added to the customer's basket.
  • View Product: The Facebook Tracking Pixel is rendered on Models and Kits pages on both Desktop and Mobile sites.
  • Search: The Facebook Tracking Pixel is rendered on Search Results page on both Desktop and Mobile.
  • Add To Wishlist: The Facebook Tracking Pixel is rendered on Wishlist page on Desktop site when a product is added to the customer's Wishlist.
  • Initiate Checkout: The Facebook Tracking Pixel is rendered on Login page if customer chooses to checkout and is not signed in, or on the Delivery Address page if they choose to checkout while signed in. Tracking takes place on both Desktop and Mobile site.
  • Add Payment Info: The Facebook Tracking Pixel is rendered on Payment Details and Mobile Payment Details pages.
  • Complete Registration: The Facebook Tracking Pixel is rendered on My Account page on both Desktop and Mobile when the customer has completed making a new account.
  • Custom Events:
    • Model View: A Custom Tracking Pixel is rendered on Model and Kit pages alongside current ViewProduct pixel on both Desktop and Mobile site.
    • Brand View: A Custom Tracking Pixel is rendered on Brand pages on both Desktop and Mobile site.
    • Category View: A Custom Tracking Pixel is rendered on Category pages on both Desktop and Mobile site.
    • Brand Category View: A Custom Tracking Pixel is rendered on Brand Category pages on both Desktop and Mobile site.

Facebook Dynamic Overlay options are included in the Facebook Dynamic Ads Feed Specifications. Specifically, the Facebook Feed Specifications make use of the sale_price, sale_price_effective_date and shipping overlay options available in Facebook's Dynamic Ads specification which allow advertisements to display such information and should help to convert Facebook traffic by highlighting offers and free shipping in the actual images.

You can control the weighting attributed to several of these events using specific Application Settings in the 'Facebook' grouping — see How To Set Up Facebook Dynamic Product Adverts for details.

Google Customer Reviews

The IRP supports Google Customer reviews. You can configure the IRP to render the required Google Customer Reviews badge script automatically on all required pages of your website. See How To Set Up Google Customer Reviews for details.



How To Guides (5)

Facebook Dynamic Product Adverts help you to promote highly-relevant products to shoppers browsing the product catalogue on your website on any device. They are particularly good for ecommerce businesses that receive high levels of web traffic and with large inventories and that want to re-engage their site visitors and drive conversions.

Facebook Dynamic Overlay options are included in the Facebook Dynamic Ads Feed Specifications. Specifically, the Facebook Feed Specifications make use of the sale_price, sale_price_effective_date and shipping overlay options available in Facebook's Dynamic Ads specification which allow advertisements to display such information and should help to convert Facebook traffic by highlighting offers and free shipping in the actual images.

You can read more about Facebook Dynamic Product Adverts on the Facebook Business site.

To use this feature, proceed as follows:

  1. (Firstly it is assumed that your IRP Account Manager has configured one or more Facebook Product Catalogue Feed Specifications in the Feed Specifications section of IRP Admin, for example for UK, Ireland, US and Australia Facebook Product Catalogue feeds. These should have had the Product Catalog ID placeholder completed when the feeds were set up.)
  2. Remove all Facebook scripts already in place in your IRP. To do this, go to the Site Scripts section of IRP Admin and remove the Facebook scripts in the following Script Types:
    • Top of Main Page Site
    • Mobile Site Header
    • Order Confirmation in Head Tag
  3. Sign in to your Facebook Business account and in the Tools menu, select Pixels:
  4. Facebook Tools menu

  5. In the Actions menu, select View Pixel Code:
  6. Facebook Actions menu

  7. In the script pane, highlight and copy the 15-digit ID number (shown circled in the following screen capture):
  8. Facebook 15 digit ID

  9. In IRP Admin, go to Application Settings and in the Grouping drop-down menu, select Facebook.
  10. Paste the 15-digit ID number into the box for the setting Facebook Conversion Pixel ID.
  11. Optionally, you can add weightings for the following events to assist with retargeting:
    • Facebook Event Value Weighting Percentage Add Payment Info: This is the percentage weighting you give to the event wherein a customer adds their payment details on either the desktop or mobile site.
    • Facebook Event Value Weighting Percentage Complete Registration: This is the percentage weighting you give to the event wherein a customer completes their registration details on either the desktop or mobile site.
    • Facebook Event Value Weighting Percentage Default: This is the default percentage weighting for Facebook pixel tracking events on either the desktop or mobile site. The weighting percentage values for the other settings will be based on this.
    • Facebook Event Value Weighting Percentage Initiate Checkout: This is the percentage weighting you give to the event wherein a customer begins the checkout process on either the desktop or mobile site.
    • Facebook Event Value Weighting Percentage Add To Cart: This is the percentage weighting you give to the event wherein a customer adds items to their basket on either the desktop or mobile site.

    The higher the percentage of one of these settings (compared to the values of the other settings), the greater 'importance' is attributed to the event. 100% would give the actual value (of, e.g. the basket), and so 0% would return 0 for the value and 150% would give the actual value plus 50%. If, for example, the 'Facebook Event Value Weighting Percentage Default' value is set to 100%, 'Facebook Event Value Weighting Percentage Initiate Checkout' is set to 120% and 'Facebook Event Value Weighting Percentage Add Payment Info' is set to 140%, this is reflective of the checkout process — in this configuration the fact that the customer has initiated the checkout process is deemed more valuable than other events being tracked and when the customer adds their payment details (a step after initiating the checkout), as they are getting closer to buying, the value of the event is weighted higher again.

  12. If you want Facebook Conversion Tracking to work off the Total Price of the order rather than the Sub Total, check the box for the setting Facebook Conversion Tracking Use Total Price.
  13. Check the box for the setting Enable Facebook Conversion Tracking to enable the rendering of the Facebook tracking code.
  14. Click the Update Application Settings button.
  15. Now you need to check that the pixel is working on your website. To do this, first open a Google Chrome browser and install the ‘FB Pixel Helper’ extension from the Chrome Web Store.
  16. Next open your website in Chrome. The FB Pixel Helper </> icon should turn blue and a small badge should appear indicating the number of pixels found on the page:
  17. Facebook Pixel Helper
  18. Click the </> icon and a small popup should appear containing some details about the pixel.
  19. In the Feeds section of IRP Admin, click the Activate button beside the relevant Facebook feed (for example ‘Facebook - United Kingdom - Product Catalog’).
    Note that the Product Catalog ID value from the Facebook account needs to be entered against the feed. This is required for targeting countries such as the US as the prices are completely different. If you want to remove it, and only target the UK, remove the text from the Product Catalog ID field. If you decide to expand this to other countries, it is recommended that you use the actual ID.

NOTE: Make sure that you don’t have a third-party script running on your site that is adding an additional pixel ID to your site.


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