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Feeds

How Tos (5)

You can find this section under Feed Management > Feeds in the IRP Admin left navigation menu.

Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for items to find your products.

It helps you reach buyers when they are actively searching for items to buy. The IRP Feed Manager lets you control product listings, allowing you to provide highly-relevant and fresh results to shoppers who use these search engines and third-party sites when searching for products.

The IRP Feed Manager allows you to:

  1. Automate the process of uploading your feeds to search engines, affiliates and comparison sites by creating a feed link which will run the feed instantly when required.
  2. Apply filters and business rules that automatically submit the correct categorised feed campaigns on a daily basis.
  3. Add category mappings to allow the products to be mapped to the correct Google category.
  4. Track performance by recording the value of sales made for the feeds that have been created.
  5. Activate/deactivate predefined feeds with the click of a button.

                             


                                                             

Note that you can set up a Common Task to prefetch feed data.


Facebook Dynamic Product Ads and Facebook Pixel Tracking

The IRP supports Facebook Dynamic Product Ads and Facebook Pixel Tracking. You can track many events across your site, including:

  • Purchase: The Facebook Tracking Pixel is rendered on Order Confirmation and Order Finance Confirmation on both Desktop and Mobile sites.
  • Add To Cart: The Facebook Tracking Pixel is rendered on Basket and Mobile Basket pages when an item is added to the customer's basket.
  • View Product: The Facebook Tracking Pixel is rendered on Models and Kits pages on both Desktop and Mobile sites.
  • Search: The Facebook Tracking Pixel is rendered on Search Results page on both Desktop and Mobile.
  • Add To Wishlist: The Facebook Tracking Pixel is rendered on Wishlist page on Desktop site when a product is added to the customer's Wishlist.
  • Initiate Checkout: The Facebook Tracking Pixel is rendered on Login page if customer chooses to checkout and is not signed in, or on the Delivery Address page if they choose to checkout while signed in. Tracking takes place on both Desktop and Mobile site.
  • Add Payment Info: The Facebook Tracking Pixel is rendered on Payment Details and Mobile Payment Details pages.
  • Complete Registration: The Facebook Tracking Pixel is rendered on My Account page on both Desktop and Mobile when the customer has completed making a new account.
  • Custom Events:
    • Model View: A Custom Tracking Pixel is rendered on Model and Kit pages alongside current ViewProduct pixel on both Desktop and Mobile site.
    • Brand View: A Custom Tracking Pixel is rendered on Brand pages on both Desktop and Mobile site.
    • Category View: A Custom Tracking Pixel is rendered on Category pages on both Desktop and Mobile site.
    • Brand Category View: A Custom Tracking Pixel is rendered on Brand Category pages on both Desktop and Mobile site.

Facebook Dynamic Overlay options are included in the Facebook Dynamic Ads Feed Specifications. Specifically, the Facebook Feed Specifications make use of the sale_price, sale_price_effective_date and shipping overlay options available in Facebook's Dynamic Ads specification which allow advertisements to display such information and should help to convert Facebook traffic by highlighting offers and free shipping in the actual images.

You can control the weighting attributed to several of these events using specific Application Settings in the 'Facebook' grouping — see How To Set Up Facebook Dynamic Product Adverts for details.

Google Customer Reviews

The IRP supports Google Customer reviews. You can configure the IRP to render the required Google Customer Reviews badge script automatically on all required pages of your website. See How To Set Up Google Customer Reviews for details.



How To Guides (5)

You can configure the IRP to render a Google Customer Reviews badge script automatically on all required pages of your website. Google describes the feature as follows:

Google Customer Reviews is a free program that lets you collect feedback from users who’ve made a purchase on your site. Ratings from Google Customer Reviews apply to your seller ratings eligibility. Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site.

Customers who’ve made a purchase on your site are presented with an option to opt-in to receive an email requesting feedback from Google about their experience with your store. If the customer opts-in, they may receive an email after their order has arrived. The collected ratings are then displayed on your optional Google Customer Reviews badge, appear in your Merchant Center dashboard, and are used for seller ratings.

The Google Customer Reviews program has 4 main features:

  • Google Customer Reviews opt-in: An offer that appears to all customers after checkout. Users who opt-in may receive an email from Google Customer Reviews asking them to rate their experience with your store.
  • Google Customer Reviews badge: A badge on your site that helps users easily identify your site with the Google brand. The badge displays the seller rating score of 1-5 stars and can be placed on any page on your site.
  • Google Customer Reviews survey: The survey is an optional, brief questionnaire that enables customers to rate their purchase experiences with your site.
  • Seller ratings: An aggregate score that appears on search ads and Google Shopping, as well on Google Customer Reviews badges. (Seller ratings are an automated extension type that showcases advertisers with high ratings. Google gathers seller ratings from reputable sources that aggregate business reviews. Showing below text ads, seller ratings help people searching on Google to find businesses that offer quality service.)

(From Google Merchant Center Help)

To use this feature, proceed as follows:

  1. You can enable Google Customer Reviews in the Merchant Center programmes section, found under the 3-dot icon in your Merchant Center account:
    Google Customer Reviews configuration
  2. After you select Enable, follow the steps to add the Google Customer Reviews programme to your site.
  3. Select the Customer Reviews box:
    Google Customer Reviews configuration
  4. Sign the Google Customer Reviews Programme Agreement.
  5. You will then see the Configuration Screen in your Merchant Center. The IRP has integrated the required scripts for Google Customer Reviews in the Admin Area.
  6. In IRP Admin, go to Application Settings and in the Grouping drop-down menu, select Google Customer Reviews.
  7. Complete the settings as follows:
    • Google Shopping Account ID: This is your Google Merchant ID.
    • Enable Google Customer Reviews: When this setting is enabled the Google customer reviews badge script will be rendered on all front-end pages and the Google Customer Reviews opt-in script will be rendered on the desktop and mobile order confirmation pages.
    • Google Customer Reviews Badge Position: The Google Customer Reviews badge can be added in one of the following locations:
      ‘Bottom Right’: Causes the badge to float in the bottom right-hand corner of the page.
      ‘Bottom Left’: Causes the badge to float in the bottom left-hand corner of the page.
      The default position of the badge is ‘Bottom Right’.
    • Google Customer Reviews In Stock Ship Days: This value is required by the Google Customer Reviews functionality to predict when an order will be dispatched if it is in stock. Google will survey customers to determine if items were dispatched and shipped on time so this value must be accurate or conservative. It should be the average number of days it will take to dispatch the order once it has been placed.
    • Google Customer Reviews Opt In Style: This is required for the Google Customer Reviews functionality and specifies how the opt-in module’s dialog box is displayed. Possible values are:
      ‘Center Dialog’: Displayed as a dialogue box in the centre of the view.
      ‘Bottom Right Dialog’: Displayed as a dialogue box in the bottom right-hand corner of the view.
      ‘Bottom Left Dialog’: Displayed as a dialogue box in the bottom left-hand corner of the view.
      ‘Top Right Dialog’: Displayed as a dialogue box in the top right-hand corner of the view.
      ‘Top Left Dialog’: Displayed as a dialogue box in the top left-hand corner of the view.
      ‘Bottom Tray’: Displayed in the bottom of the view.
      The default value is ‘Center Dialog’.
      When customers place an order, they will see the opt-in message as follows:
      Google Customer Reviews opt in
    • Google Customer Reviews Out Of Stock Ship Days: This value is required by the Google Customer Reviews functionality to predict when an order will be dispatched if it is out of stock. Google will survey customers to determine if items were dispatched and shipped on time so this value must be accurate or conservative. It should be the average number of days it will take to dispatch the order once it has been received when an item in the order is out of stock or not yet released.
    • Click 'Update Application Settings'.
  8. You now need to wait for a few days for data to be received through your Merchant Centre. Once data is received, you will see the following badge at the bottom of your website pages:
    Google Customer Reviews badge
    When customers click on the badge they will be able to read reviews.

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