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IRP Licences
There is a range of additional licences available to customers for features that have the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success.
IRP Licences
Published: 17 May 2017
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Research
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how using the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach will increase brand awareness and revenue.
Research
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Here are some tips on how you can use the IRP to keep your customers satisfied.
Conversion & Retention
Published: 12 Apr 2017
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Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
Research
Published: 14 Mar 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
Research
Published: 28 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager. The software itself is very comprehensive and can deliver rapid growth in PPC effectiveness — if implemented correctly.
Research
Published: 14 Feb 2017
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How to Create a Successful Product Launch
The key to a successful launch is an integrated strategy. The very first steps of the product launch are vital, right from the product data, name and description.
Online Marketing & Acquisition
Published: 23 Nov 2016
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Being IRP Accredited and What It Can Do For You!
Becoming 'IRP Accredited' is something that all customers and partners are highly encouraged to do by IRP Commerce and your Systems Integrator.
IRP World
Published: 22 Nov 2016
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Survive The Black Friday Madness
Last November, the IRP saw a YOY increase of 92.79% in sales growth and transacted over £1Million on Black Friday 2015. Here's how to make the most of IRP features and tackle the Black Friday Madness.
Online Marketing & Acquisition
Published: 14 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Inspiration & Opinion
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Ecommerce Fundamentals
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. This guide shows you how to import campaigns directly from Google into Bing.
Online Marketing & Acquisition
Published: 25 Jul 2016
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The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.
Online Marketing & Acquisition
Published: 04 Jul 2016
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AI – Nature vs Nurture
Can we control the nature of AI to an extent that anything that subsequently nurtures it does not affect it in a way we don't want it to?
Inspiration & Opinion
Published: 04 Jul 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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Online Marketing Fees are a Cost of Sale and Not an Overhead
Fundamentally, online marketing and web fees should be viewed as a Cost of Sale and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Fundamentals
Published: 09 Mar 2016
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Key Benefits of Being an IRP Service Provider
Being part of the IRP community means that Service Providers get to work with award-winning technology and have access to multimillion pound turnover clients.
IRP World
Published: 08 Mar 2016
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The DeepAgent Project Explained
The DeepAgent™ project marks a beginning to the process of automating key moves that need to be made to increase sales in ecommerce and influencing those moves to occur at the micro level and at the macro level.
IRP World
Published: 12 Feb 2016
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IRP DeepAgent AI Official Launch
IRP Commerce officially launched the DeepAgent Artificial Intelligence (AI) engine in January, 2016. Watch a video overview of the event and read comments from key stakeholders.
News & Events
Published: 10 Feb 2016
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The Role of Artificial Intelligence in the Future of Commerce
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
Inspiration & Opinion
Published: 12 Jan 2016
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Lost Revenue Analysis by IRP DeepAgent
IRP DeepAgent’s Lost Revenue Analysis can empower CFOs to make fast, effective decisions to grow revenue further than any internal metrics can tell them.
IRP World
Published: 21 Sep 2015
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Are you ready for the Social Commerce Revolution?
Online Marketing & Acquisition
Published: 01 Sep 2015
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It's August — Start Your Christmas Ecommerce Campaign Now
During the summer holidays, Christmas shopping may not seem like the most obvious hot topic. But for online retailers, it should be. Here are six top tips to make sure you’re ready for the biggest shopping season of the year.
Conversion & Retention
Published: 11 Aug 2015
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How Click & Collect Can Impact Sales
The number of UK shoppers using Click & Collect is poised to more than double by 2017. Read about the benefits for both shoppers and retailers.
Conversion & Retention
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Conversion & Retention
Published: 28 Jul 2015
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5 Tips for Online Retailers This Summer
Ecommerce activity has been known to decrease by anything up to 30% during the summer months. Follow our tips to make sure your site doesn't suffer from the holiday blues.
Conversion & Retention
Published: 10 Jul 2015
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Online Marketing & Acquisition
Published: 07 Jul 2015
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Create Effective Email Marketing Campaigns
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Follow our guidelines to make the most of your email marketing.
Online Marketing & Acquisition
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Online Marketing & Acquisition
Published: 10 Jun 2015
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Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Transitioning to omnichannel retailing need not be daunting. Here are three examples of High Street stores that are making the most of digital opportunities.
Online Marketing & Acquisition
Published: 29 May 2015
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How to Optimise a Facebook Campaign
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Online Marketing & Acquisition
Published: 05 May 2015
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The Role of Technology in the Retail Landscape
The retail environment is set to become ever more complex and reliant on technology for success.
Inspiration & Opinion
Published: 31 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Online Marketing & Acquisition
Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
Research
Published: 11 Dec 2014
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Digital Transformation Event
A summary of the key points discussed at the IRP 'Digital Transformation' event held on 18 and 19 November 2014.
News & Events
Published: 24 Nov 2014
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Paid Offline Advertising — Making the Most of PR
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace. However, before you begin planning your PR campaign for next year, here are a few key points to remember.
Online Marketing & Acquisition
Published: 11 Nov 2014
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Remarketing and Display Advertising
The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.
Online Marketing & Acquisition
Published: 14 Oct 2014
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Irasshaimase
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Inspiration & Opinion
Published: 10 Oct 2014
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising (also known as ‘paid search’).
Online Marketing & Acquisition
Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the “CR25” project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our International Retail Platform (IRP).
Research
Published: 09 Oct 2014
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Translations as a Way of Increasing Sales
English is an official language in over 50 countries. By having a website in English you have an advantage over websites that are not in English as their first language.
Build, Manage & Grow
Published: 14 Jan 2014
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Email Marketing
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Online Marketing & Acquisition
Published: 14 Jan 2014
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Multichannel Optimisation
The word "multichannel", and even bolder terms such as "omnichannel" and "total retail" are key statements about where retail is going.
Online Marketing & Acquisition
Published: 14 Jan 2014
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International Expansion
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Build, Manage & Grow
Published: 24 Oct 2013
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