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Category Specific Tax Rate - 23 results in Strategy Centre

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Conversion & Retention
Good UX Increases Conversion, Sales and Profit Margin
Published: 05 Dec 2024
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Marketing & Acquisition
A Systematic Approach will Deliver Results
Published: 08 Nov 2024
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Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Inspiration & Opinion
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Published: 14 Apr 2017
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Conversion & Retention
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
Published: 09 Jan 2017
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Conversion & Retention
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Published: 01 Dec 2016
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Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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Inspiration & Opinion
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Published: 23 Jun 2015
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Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Conversion & Retention
By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
Published: 13 Oct 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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IRP Ecommerce Fundamentals
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Published: 14 Jan 2014
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IRP Ecommerce Fundamentals
An effective team is just as critical to a successful online business as are your website, products and technology.
Published: 24 Oct 2013
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Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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IRP Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.10%
December 2024 v December 2023 43.54%
YTD 2024 v 2023 8.86%
Arts and Crafts 0.01%
Baby & Child 0.07%
Cars and Motorcycling 0.06%
Electrical & Commercial Equipment 0.39%
Fashion Clothing & Accessories 0.23%
Food & Drink 0.06%
Health and Wellbeing 0.04%
Kitchen & Home Appliances 0.02%
Pet Care 0.16%
Sports and Recreation 0.13%
Toys, Games & Collectables 0.17%

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