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Email Marketing - 18 results

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Headers & Footers
Email Marketing
You can create email headers and footers to customise the appearance of emails being sent to your customers.
Published: 18 Oct 2021
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Dropped Baskets
Email Marketing
The Dropped Baskets page displays a list of baskets that have been abandoned by customers for a specified number of days.
Published: 18 Oct 2021
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System Emails
Email Marketing
The System Emails Section allows you to create and edit System Generated Emails. These emails are automatically sent out by the system at specific...
Published: 05 Jul 2021
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Mailing List
Email Marketing
The Mailing List section displays all customers that are signed up to any Email Profile and/or Catalogue Profile present in your IRP.
Published: 14 Oct 2021
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Email Stylesheet
Email Marketing
This section contains the entire stylesheet (CSS) for HTML emails sent by the website. Any changes you make here will be reflected in any future...
Published: 18 Oct 2021
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Import Mailing List
Data Imports / Exports
You use this section to import mailing lists in bulk to the IRP. This is one of the most useful features in IRP as it allows you to import large...
Published: 01 Apr 2021
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Email Templates
Email Marketing
You use this page to configure templates for your Marketing Campaigns. The templates can include custom headers & footers, IRP placeholders,...
Published: 25 Oct 2021
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Email Settings
Email Marketing
You use this page to configure key M-Cloud fields and settings, including switching on the master setting to enable customer remarketing events. When...
Published: 25 Oct 2021
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Marketing Campaigns
Email Marketing
You use this page to set up and manage your event-driven email remarketing campaigns and mailshot campaigns.
Published: 25 Oct 2021
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Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 04 Oct 2023
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IRP Marketing Campaigns - Remarketing for Profit
Marketing & Acquisition
Ensure your email marketing is successfully generating revenue on the IRP.
Published: 21 Sep 2021
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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Create Effective Email Marketing Campaigns
Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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Email Marketing
Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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