Email Marketing - 20 results

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Email Campaigns
Email Marketing
Email marketing is a great way to promote sales through your website. Sales conversion from email marketing is generally much higher compared with...
Published: 01 Apr 2020
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Headers & Footers
Email Marketing
You can create email headers and footers to customise the appearance of emails being sent to your customers.
Published: 01 Apr 2020
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Dropped Baskets
Email Marketing
The Dropped Baskets page displays a list of baskets that have been abandoned by customers for a specified number of days.
Published: 01 Apr 2020
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System Emails
Email Marketing
The System Emails Section allows you to create and edit System Generated Emails. These emails are automatically sent out by the system at specific...
Published: 01 Apr 2020
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Mailing List
Customers
The Mailing List section displays all customers that are signed up to any Email Profile and/or Catalogue Profile present in your IRP.
Published: 23 Apr 2020
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Mailing List Segments
Email Marketing
You use Mailing List Segments to split email profiles into sub-profiles depending on specific criteria.
Published: 01 Apr 2020
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Email Stylesheet
Email Marketing
This section contains the entire stylesheet (CSS) for HTML emails sent by the website. Any changes you make here will be reflected in any future...
Published: 01 Apr 2020
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Import Mailing List
Data Imports / Exports
You use this section to import mailing lists in bulk to the IRP. This is one of the most useful features in IRP as it allows you to import large...
Published: 22 Oct 2019
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Email Profiles
Email Marketing
Email profiles hold the list of customers who are currently subscribed to receive mails containing certain information.
Published: 01 Apr 2020
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Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 17 Apr 2020
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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From £0 to £200K in 8 Months on the IRP
IRP Research
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
Published: 28 Feb 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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Graduating from Email Marketing to Engaging Marketing
Marketing & Acquisition
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Published: 07 Jul 2015
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Create Effective Email Marketing Campaigns
Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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Remarketing and Display Advertising
Marketing & Acquisition
The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.
Published: 14 Oct 2014
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Email Marketing
Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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