Search Results "Enable Google Optimize"

	Going Global with IRP Feeds on Marketing Cloud IRP Ecommerce Fundamentals Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels. Published: 05 Dec 2023	View
	Google Analytics 4 Operating Seamlessly on IRP IRP Analytics & Reporting IRP Commerce Cloud is now fully integrated with Google Analytics 4 Published: 26 Jun 2023	View
	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	Next Generation Image Formats – Yes or No? IRP Research There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you. Published: 14 Oct 2019	View
	How To Get The Most From Your Google Map Listings Marketing & Acquisition Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running. Published: 30 Nov 2017	View
	Google Shopping Capabilities of the IRP IRP Research This article describes some of the key data that is required and used by Google Shopping Feeds. Published: 29 Nov 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	From £0 to £200K in 8 Months on the IRP IRP Research Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management. Published: 28 Feb 2017	View
	A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch IRP Research This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager. Published: 14 Feb 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	How to Import Google Campaigns into Bing Marketing & Acquisition Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. Published: 25 Jul 2016	View
	Is Google An Effective Sales Channel? Inspiration & Opinion Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered. Published: 23 Jun 2016	View
	The Social Commerce Revolution Marketing & Acquisition Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Published: 01 Sep 2015	View
	Graduating from Email Marketing to Engaging Marketing Marketing & Acquisition Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with. Published: 07 Jul 2015	View
	Referral Traffic Marketing & Acquisition The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers. Published: 24 Mar 2015	View
	Getting Started with Google Analytics IRP Analytics & Reporting By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information. Published: 07 Jan 2015	View
	Organic Search — Using Rich Snippets Marketing & Acquisition Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites. Published: 17 Nov 2014	View
	Organic Search Marketing Marketing & Acquisition Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control. Published: 04 Nov 2014	View
	Ecommerce Analytics Overview IRP Analytics & Reporting Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data. Published: 14 Jan 2014	View

Going Global with IRP Feeds on Marketing Cloud

IRP Ecommerce Fundamentals

Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.

Published: 05 Dec 2023

View

Google Analytics 4 Operating Seamlessly on IRP

IRP Analytics & Reporting

IRP Commerce Cloud is now fully integrated with Google Analytics 4

Published: 26 Jun 2023

View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

View

Next Generation Image Formats – Yes or No?

IRP Research

There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.

Published: 14 Oct 2019

View

How To Get The Most From Your Google Map Listings

Marketing & Acquisition

Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running.

Published: 30 Nov 2017

View

Google Shopping Capabilities of the IRP

IRP Research

This article describes some of the key data that is required and used by Google Shopping Feeds.

Published: 29 Nov 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

From £0 to £200K in 8 Months on the IRP

IRP Research

Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.

Published: 28 Feb 2017

View

A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch

IRP Research

This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.

Published: 14 Feb 2017

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

How to Import Google Campaigns into Bing

Marketing & Acquisition

Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.

Published: 25 Jul 2016

View

Is Google An Effective Sales Channel?

Inspiration & Opinion

Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.

Published: 23 Jun 2016

View

The Social Commerce Revolution

Marketing & Acquisition

Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.

Published: 01 Sep 2015

View

Graduating from Email Marketing to Engaging Marketing

Marketing & Acquisition

Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.

Published: 07 Jul 2015

View

Referral Traffic

Marketing & Acquisition

The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.

Published: 24 Mar 2015

View

Getting Started with Google Analytics

IRP Analytics & Reporting

By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.

Published: 07 Jan 2015

View

Organic Search — Using Rich Snippets

Marketing & Acquisition

Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites.

Published: 17 Nov 2014

View

Organic Search Marketing

Marketing & Acquisition

Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.

Published: 04 Nov 2014

View

Ecommerce Analytics Overview

IRP Analytics & Reporting

Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.

Published: 14 Jan 2014

View

Enable Google Optimize - 21 results in Strategy Centre