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Enable Google Optimize - 9 results in Strategy Centre

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Google Consent Mode
IRP Research
Important information for IRP Merchants about the rollout of Google Consent coming March 2024
Published: 12 Feb 2024
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Going Global with IRP Feeds on Marketing Cloud
IRP Ecommerce Fundamentals
Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.
Published: 05 Dec 2023
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Google Analytics 4 Operating Seamlessly on IRP
IRP Analytics & Reporting
IRP Commerce Cloud is now fully integrated with Google Analytics 4
Published: 26 Jun 2023
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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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Next Generation Image Formats – Yes or No?
IRP Research
There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.
Published: 14 Oct 2019
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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Live Market Data
Today v Yesterday 0.08%
April 2024 v April 2023 9.69%
YTD 2024 v 2023 13.08%
Arts and Crafts 0.43%
Baby & Child 0.22%
Cars and Motorcycling 0.96%
Electrical & Commercial Equipment 0.36%
Fashion Clothing & Accessories 0.50%
Food & Drink 0.15%
Health and Wellbeing 0.08%
Kitchen & Home Appliances 0.32%
Pet Care 0.31%
Sports and Recreation 0.25%
Toys, Games & Collectables 0.37%

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