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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers
IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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Cost of Revenue – Ecommerce's Dark Secret
IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Jan 2021
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Black Friday traffic surge handled seamlessly by IRP Commerce Cloud
IRP Research
William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.
Published: 09 Dec 2020
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Ecommerce Businesses Must Adapt To Brexit Rule Changes
IRP Research
Find out how IRP is working to enable a seamless Brexit transition for it's customers
Published: 04 Dec 2020
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Making the Most of Klarna on Your IRP Platform
Conversion & Retention
When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?
Published: 18 Feb 2020
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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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Ecommerce Basics For Entering Hong Kong
Conversion & Retention
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Solving Ecommerce Using Data and a Market-Based Approach
Inspiration & Opinion
IRP tackles ecommerce by believing in the ability of 'service markets' to solve problems, by continually measuring and comparing team performance.
Published: 31 May 2019
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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Commerce Trade Mission to China
IRP Research
In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
Published: 20 Dec 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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Offering Local Payment Methods on the IRP
IRP Research
The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.
Published: 14 Mar 2017
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From £0 to £200K in 8 Months on the IRP
IRP Research
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.
Published: 28 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
IRP Research
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.
Published: 14 Feb 2017
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How to Import Google Campaigns into Bing
Marketing & Acquisition
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
Published: 25 Jul 2016
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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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The Importance Of Your ‘About Us’ Page
Conversion & Retention
As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.
Published: 15 Jun 2015
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Promote Your Brand Using Video
Marketing & Acquisition
Videos are great at bringing your products to life and can result in higher customer satisfaction and higher retail sales conversion.
Published: 27 May 2015
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How to Optimise a Facebook Campaign
Marketing & Acquisition
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Published: 05 May 2015
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Third-Party Validation & the Impact of Trustpilot on Conversion
Conversion & Retention
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust.
Published: 26 Jan 2015
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Organic Search — Using Rich Snippets
Marketing & Acquisition
Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites.
Published: 17 Nov 2014
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Paid Offline Advertising — Making the Most of PR
Marketing & Acquisition
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.
Published: 11 Nov 2014
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Organic Search Marketing
Marketing & Acquisition
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Published: 04 Nov 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Paid Search Marketing
Marketing & Acquisition
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Published: 10 Oct 2014
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IRP Features List
The IRP Platform
The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.
Published: 24 Oct 2013
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