Search Results "General Site Settings"

	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	GDPR Cookie Consent Updates that Require Immediate Attention IRP Research Important information for IRP Merchants about the rollout of cookie consent mechanisms. Published: 02 Jul 2021	View
	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	Referral Traffic Marketing & Acquisition The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers. Published: 24 Mar 2015	View
	Content Marketing Marketing & Acquisition Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour. Published: 04 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Simple Adjustments to your Website can Improve Conversion Rates by 25% IRP Research We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP. Published: 09 Oct 2014	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View
	IRP Features List The IRP Platform The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset. Published: 24 Oct 2013	View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

GDPR Cookie Consent Updates that Require Immediate Attention

IRP Research

Important information for IRP Merchants about the rollout of cookie consent mechanisms.

Published: 02 Jul 2021

View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

Referral Traffic

Marketing & Acquisition

The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.

Published: 24 Mar 2015

View

Content Marketing

Marketing & Acquisition

Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.

Published: 04 Nov 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Simple Adjustments to your Website can Improve Conversion Rates by 25%

IRP Research

We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.

Published: 09 Oct 2014

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

IRP Features List

The IRP Platform

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

Published: 24 Oct 2013

View

General Site Settings - 13 results in Strategy Centre