Google Analytics - 6 results in Strategy Centre

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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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Graduating from Email Marketing to Engaging Marketing
Marketing & Acquisition
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Published: 07 Jul 2015
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Optimising Your Mobile Site can Increase Revenue by Over 150%
IRP Research
The results made it clear that our initiatives had a much greater impact than we originally expected.
Published: 09 Jun 2015
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Referral Traffic
Marketing & Acquisition
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Published: 24 Mar 2015
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Getting Started with Google Analytics
Analytics & Reporting
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Published: 07 Jan 2015
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Ecommerce Analytics Overview
Analytics & Reporting
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Published: 14 Jan 2014
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