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Creating a Budget for Digital Marketing Costs in Ecommerce
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Ecommerce Financial Secrets
Published: 26 Sep 2018
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
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How To Get Social In 2016
Getting social and using social channels effectively is a distinct way for businesses to get ahead in 2016.
Marketing & Acquisition
Published: 21 Jan 2016
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How to Optimise a Facebook Campaign
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Marketing & Acquisition
Published: 05 May 2015
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Marketing & Acquisition
Published: 10 Oct 2014
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