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Creating a Budget for Digital Marketing Costs in Ecommerce
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Ecommerce Financial Secrets
Published: 26 Sep 2018
The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
How To Get Social In 2016
Getting social and using social channels effectively is a distinct way for businesses to get ahead in 2016.
Marketing & Acquisition
Published: 21 Jan 2016
How to Optimise a Facebook Campaign
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Marketing & Acquisition
Published: 05 May 2015
Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Marketing & Acquisition
Published: 10 Oct 2014
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