Search Results "Online Shopping"

	Admin Users Admin Users After you have created an Admin User Group, you can begin adding or editing Admin User accounts. In order for users to access IRP Admin, they need to... Published: 26 Oct 2021	View
	Application Settings Application Settings Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is... Published: 04 Oct 2023	View
	Feed Manager Feed Management Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for... Published: 11 Aug 2023	View
	Specifications Feed Management The Specifications section of the IRP allows you to edit feed details as well as browse or edit the SQL query used to populate the feed. Published: 31 Jul 2023	View
	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	Reasons Why Customers Abandon Their Baskets Conversion & Retention Recent surveys reveal why basket abandonment happens and suggest ways for retailers to address the issue. Published: 24 Jun 2015	View
	Direct Traffic Marketing & Acquisition Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic. Published: 23 Mar 2015	View
	Irasshaimase Inspiration & Opinion Take pride in your online store as if you were welcoming every customer with a polite Japanese bow.... Published: 10 Oct 2014	View
	International Expansion Build, Manage & Grow Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets. Published: 24 Oct 2013	View

Admin Users

After you have created an Admin User Group, you can begin adding or editing Admin User accounts. In order for users to access IRP Admin, they need to...

Published: 26 Oct 2021

View

Application Settings

Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...

Published: 04 Oct 2023

View

Feed Manager

Feed Management

Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for...

Published: 11 Aug 2023

View

Specifications

Feed Management

The Specifications section of the IRP allows you to edit feed details as well as browse or edit the SQL query used to populate the feed.

Published: 31 Jul 2023

View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

Reasons Why Customers Abandon Their Baskets

Conversion & Retention

Recent surveys reveal why basket abandonment happens and suggest ways for retailers to address the issue.

Published: 24 Jun 2015

View

Direct Traffic

Marketing & Acquisition

Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.

Published: 23 Mar 2015

View

Irasshaimase

Inspiration & Opinion

Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....

Published: 10 Oct 2014

View

International Expansion

Build, Manage & Grow

Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.

Published: 24 Oct 2013

View

How can we help you?

Online Shopping - 17 results