Search Results "PPC metrics"

	Application Settings Application Settings Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is... Published: 04 Oct 2023	View
	PPC Admin Overview PPC & SEO For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,... Published: 14 Sep 2020	View
	Model Settings PPC & SEO You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups. Published: 26 Aug 2020	View
	PPC Bulk Operations PPC & SEO You use the PPC Bulk Operations section to update multiple campaign and ad group settings at once, if desired. Published: 21 Jul 2020	View
	PPC Summary PPC & SEO The screen presents you with a summary of PPC campaign information. Published: 26 Aug 2020	View
	Text Adverts PPC & SEO You use this screen to create the adverts that appear in search engine results containing PPC keywords. Published: 21 Jul 2020	View
	Sales Overview Reporting The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data. Published: 15 Oct 2021	View
	Brand Category Page Settings PPC & SEO You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and... Published: 07 Apr 2021	View
	IRP DeepAgent AI DeepAgent AI IRP’s DeepAgent AI is pioneering a vision for the future of ecommerce that starts with data and ends with fully automated AI trading. Published: 09 Dec 2025	View
	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers IRP Research With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard. Published: 02 Jul 2021	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View

Application Settings

Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...

Published: 04 Oct 2023

View

PPC Admin Overview

PPC & SEO

For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,...

Published: 14 Sep 2020

View

Model Settings

PPC & SEO

You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups.

Published: 26 Aug 2020

View

PPC Bulk Operations

PPC & SEO

You use the PPC Bulk Operations section to update multiple campaign and ad group settings at once, if desired.

Published: 21 Jul 2020

View

PPC Summary

PPC & SEO

The screen presents you with a summary of PPC campaign information.

Published: 26 Aug 2020

View

Text Adverts

PPC & SEO

You use this screen to create the adverts that appear in search engine results containing PPC keywords.

Published: 21 Jul 2020

View

Sales Overview

Reporting

The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data.

Published: 15 Oct 2021

View

Brand Category Page Settings

PPC & SEO

You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and...

Published: 07 Apr 2021

View

IRP DeepAgent AI

DeepAgent AI

IRP’s DeepAgent AI is pioneering a vision for the future of ecommerce that starts with data and ends with fully automated AI trading.

Published: 09 Dec 2025

View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

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PPC metrics - 13 results