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PPC metrics - 12 results

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All (12)
Knowledge Base (8)
Strategy Centre (4)
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Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 04 Oct 2023
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PPC Admin Overview
PPC & SEO
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,...
Published: 14 Sep 2020
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Model Settings
PPC & SEO
You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups.
Published: 26 Aug 2020
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PPC Bulk Operations
PPC & SEO
You use the PPC Bulk Operations section to update multiple campaign and ad group settings at once, if desired.
Published: 21 Jul 2020
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PPC Summary
PPC & SEO
The screen presents you with a summary of PPC campaign information.
Published: 26 Aug 2020
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Text Adverts
PPC & SEO
You use this screen to create the adverts that appear in search engine results containing PPC keywords.
Published: 21 Jul 2020
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Sales Overview
Statistics
The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data.
Published: 15 Oct 2021
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Brand Category Page Settings
PPC & SEO
You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and...
Published: 07 Apr 2021
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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers
IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Email Marketing
Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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Live Market Data
Today v Yesterday ↑0.45%
April 2024 v April 2023 ↑11.11%
YTD 2024 v 2023 ↑13.56%
Arts and Crafts ↑0.66%
Baby & Child ↑0.03%
Cars and Motorcycling ↑0.33%
Electrical & Commercial Equipment ↑0.64%
Fashion Clothing & Accessories ↑0.38%
Food & Drink ↑0.91%
Health and Wellbeing ↑0.11%
Kitchen & Home Appliances ↑0.28%
Pet Care ↑0.24%
Sports and Recreation ↑0.84%
Toys, Games & Collectables ↑0.01%

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