Search Results "Rakuten Marketing Site Section"

	IRP's Black Friday Ultimate Guide Marketing & Acquisition A Systematic Approach will Deliver Results Published: 08 Nov 2024	View
	Going Global with IRP Feeds on Marketing Cloud IRP Ecommerce Fundamentals Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels. Published: 05 Dec 2023	View
	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	Creating a Budget for Digital Marketing Costs in Ecommerce IRP Ecommerce Financial Secrets By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost. Published: 26 Sep 2018	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	The Ecommerce Profit and Loss Management Accounts IRP Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Effective Marketing for Father’s Day Marketing & Acquisition In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day. Published: 10 Jun 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View
	IRP Features List The IRP Platform The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset. Published: 24 Oct 2013	View

IRP's Black Friday Ultimate Guide

Marketing & Acquisition

A Systematic Approach will Deliver Results

Published: 08 Nov 2024

View

Going Global with IRP Feeds on Marketing Cloud

IRP Ecommerce Fundamentals

Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.

Published: 05 Dec 2023

View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

Creating a Budget for Digital Marketing Costs in Ecommerce

IRP Ecommerce Financial Secrets

By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.

Published: 26 Sep 2018

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

The Ecommerce Profit and Loss Management Accounts

IRP Ecommerce Financial Secrets

This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.

Published: 01 Jul 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

Effective Marketing for Father’s Day

Marketing & Acquisition

In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.

Published: 10 Jun 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

IRP Features List

The IRP Platform

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

Published: 24 Oct 2013

View

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Rakuten Marketing Site Section - 23 results in Strategy Centre