Site Partners - 21 results in Strategy Centre
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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Christmas Ecommerce Campaigns
During the summer holidays, Christmas shopping may not seem like the most obvious hot topic. But for online retailers, it should be.
Conversion & Retention
Published: 11 Aug 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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Optimising Your Mobile Site can Increase Revenue by Over 150%
The results made it clear that our initiatives had a much greater impact than we originally expected.
IRP Research
Published: 09 Jun 2015
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Referral Traffic
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Marketing & Acquisition
Published: 24 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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Third-Party Validation & the Impact of Trustpilot on Conversion
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust.
Conversion & Retention
Published: 26 Jan 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
IRP Research
Published: 11 Dec 2014
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Desktop Still Responsible for the Majority of Online Revenue
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
IRP Research
Published: 06 Nov 2014
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Organic Search Marketing
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Marketing & Acquisition
Published: 04 Nov 2014
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Content Marketing
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Marketing & Acquisition
Published: 04 Nov 2014
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Ecommerce Resources on the Web
These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.
Ecommerce Fundamentals
Published: 03 Nov 2014
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The Pros and Cons of Online Customer Reviews
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Conversion & Retention
Published: 15 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
IRP Research
Published: 09 Oct 2014
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Traffic, Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Conversion & Retention
Published: 24 Oct 2013
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IRP Features List
The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.
The IRP Platform
Published: 24 Oct 2013
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