Site Partners - 16 results in Strategy Centre

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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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The Evil Domino Effect of Raising Shipping Prices
IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Christmas Ecommerce Campaigns
Conversion & Retention
During the summer holidays, Christmas shopping may not seem like the most obvious hot topic. But for online retailers, it should be.
Published: 11 Aug 2015
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Optimising Your Mobile Site can Increase Revenue by Over 150%
IRP Research
The results made it clear that our initiatives had a much greater impact than we originally expected.
Published: 09 Jun 2015
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Referral Traffic
Marketing & Acquisition
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Published: 24 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
Marketing & Acquisition
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Published: 02 Feb 2015
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Third-Party Validation & the Impact of Trustpilot on Conversion
Conversion & Retention
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust.
Published: 26 Jan 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
IRP Research
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
Published: 11 Dec 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
IRP Research
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
Published: 09 Oct 2014
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Traffic, Conversion & Retention
Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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IRP Features List
The IRP Platform
The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.
Published: 24 Oct 2013
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