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The Power of Partnership, Services & IRP Technology
Size:
SME
Market:
Toys, Games & Collectables
Type:
Retail
Company:
Owner Led
Outcome:
300%+ Growth in 3 years

Tinney's Toys

B2C | Toys, Games and Collectables
Tinney's had ambition and replatformed to IRP to take advantage of a Partnership model. Online sales doubled in Year ONE - increased over 300% by year THREE - and CONTINUE to scale in a sustained way.
 
80%
Online grows from 20% to 80% of Total Sales
30
Export to 30 countries
300%
Revenue growth on IRP in 3 years
 

Tinney's Toys Online Store Now Generates 80% of Their Total Sales

Tinney's Toys took a business decision to replatform to IRP from Magento three years ago. The decision paid off - sales grew 100% in Year One to 300% in Year Three - and now Tinney's Toys are the fastest growing toy store in Ireland.

Tinney's Toys knew they were missing out on online growth and after several meetings with the IRP team - they decided they had found the right partner and replatformed to IRP.

The growth happened rapidly - so how did IRP help create the conditions for Tinney's Toys to scale? The basic explanation is that eCommerce is so much more than features - IRP connected up the "Data, Services and Technology" for Tinney's Toys to take their market opportunity.

Choosing an Agency Based on Performance

eCommerce success requires both PRODUCTS and SERVICES working together. The IRP Service Marketplace offered Tinney's Toys a choice of Agency partners committed to driving results.

"We work with FWD DIGITAL AGENCY, these guys have been a driving force behind our business. The IRP Service Marketplace allowed us to select partners based on performance. It’s a major part of our success."
Liam Tinney, Owner, Tinney's Toys

Always Knowing Your Profit Position

Tinney's Toys found the IRP data invaluable. IRP TRADER exposed Tinney's Toys sales and cost so they always knew their channel spend and profit in real time.

"IRP TRADER has taken the guess work out of our business. Tinney's can track our sales and costs but also Traffic Spend. It's invaluable."
Liam Tinney, Owner, Tinney's Toys

Choosing the Right eCommerce Partners to Succeed

IRP believes that eCommerce success is not only about choosing the right technology platform, it's about a partnership. Success means that the Merchant is the beneficiary from their risk taking and their hard work.

"I recommend the IRP to any business wanting to grow, especially in new export markets and looking to scale their business. It's a partnership - it's not like a supplier customer relationship. As a business owner you need to be committed and IRP will back you all the way."
Liam Tinney, Owner, Tinney's Toys

Outcome

Tinney's Toys have experienced 300% growth and are now the fastest growing toy store in Ireland. No company succeeds alone - it is partnership that is the key to success. IRP supplied the Technology - the IRP SERVICE MARKETPLACE supplied the Services - Tinney's Toys brought the essential components of VISION and AMBITION to become an online success.

IRP call it "Connecting People, Data and Profit" 🤝 & Merchants call it "A Successful, Profitable Online Business".

Tinneys 🤝 FWD 🤝 IRP

Live Market Data
Today v Yesterday 0.60%
February 2025 v February 2024 25.41%
YTD 2025 v 2024 18.79%
Arts and Crafts 0.72%
Baby & Child 0.03%
Cars and Motorcycling 0.79%
Electrical & Commercial Equipment 1.95%
Fashion Clothing & Accessories 0.64%
Food & Drink 2.25%
Health and Wellbeing 0.64%
Kitchen & Home Appliances 0.05%
Pet Care 0.33%
Sports and Recreation 0.55%
Toys, Games & Collectables 1.37%

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