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System Emails

You can find this section under Email Marketing > System Emails in the IRP Admin left navigation menu.

You use this section to create and edit system-generated emails. These emails are sent out automatically by the system at specific times, as described in the section below.

Overview video

Note: Currently videos are not maintained in line with each software release and therefore features may work slightly differently from the way they are shown.

Types of System Email

The following system-generated emails are included in this section:

Setting Description
Account Setup Email confirming the creation of a Customer Account on the Full site.
Amazon Pay Hard Decline Authorization This system email is pre-populated with a message in HTML format explaining to Amazon Pay customers that, unfortunately, Amazon Pay has declined the payment for their order and that they should contact you for more information.
Amazon Pay Soft Decline Authorization This system email is pre-populated with a message in HTML format explaining to Amazon Pay customers that Amazon Pay was not able to process your payment. Please go to your Amazon Pay Account and update the payment information for your order. Afterwards we will automatically request payment again from Amazon Pay and you will receive a confirmation email. Please update your payment method as soon as possible. If you haven't updated it by 'Amazon Pay Cancel Time', we will assume you no longer want to proceed with your order, and will cancel it for you. (The 'Amazon Pay Cancel Time' is a placeholder that will be automatically replaced with the correct date.)
Automatic Gift Voucher This is where you brand an Automatic Gift Voucher email. The default email included in the IRP is the template for the voucher codes to be emailed to the customer. The recipient of the gift vouchers will be the email address of the customer's account. For more information, see How to Set Up Automated eGift Vouchers.
Automatic Voucher Confirmation When activated, this email will be sent along with the standard order confirmation email when a customer has ordered from your site and the order matches the conditions that you have configured for the voucher. It is recommended that you keep the 'Email Subject' field non-specific so that it will be meaningful to all recipients.
Basket Retrieve This email is used for customers who click a link on the mobile site requesting that the contents of their basket is emailed to them. They can then view or progress their order at a later stage, perhaps on a desktop machine. Sent when a customer clicks the link on their mobile device.
Click And Collect Order Complete Email informing customers that their Click and Collect order is complete. This is sent instead of the usual 'Order Complete' email when a Click and Collect order status is moved from 'Complete Pending Email' to 'Complete'. By default, the email includes the following text: Thanks for collecting your order. If you have any further queries please don't hesitate to get in touch.
Click And Collect Order Ready For Collection Email informing customers that items they have ordered using the Click And Collect option are ready for them to collect at their chosen collection location. Sent when the items have been picked and are ready for collection by the customer.
Deliver To Store Notify Destination You use this to notify a destination that a Deliver To Store order has been dispatched to their location. A button is available on the OrderManage.aspx page to send this email.
Deliver To Store Ready For Collection You use this to notify customers when their orders can be picked up in the store if the customers have selected the ‘Deliver To Store’ option for delivery.
EPOS Account Setup Customer accounts created via EPOS will be assigned a new random temporary password which can be emailed to the customer's email address using this System Email. Important: this email content should be configured to include the $$CustomerPassword$$ placeholder which will be used to supply the customer with their temporary password for later usage. For more information, see How to Create a Customer Account Using the EPOS.
EPOS Receipt If you are using the IRP EPOS system and a customer provides an email address when making a purchase in store, this email will be sent to the address they provide.
Mailing List Signup Email confirming to customers that they have signed up to a Mailing List. Sent when the customer signs up. Remember to enable the ‘Enable Confirmation Email’ Application Setting for this email type to function (see Mailing List Settings for more information).
Order Confirmation Email containing the details of an Order. Sent out when an Order is placed on your site.
Order Confirmation Click And Collect Email containing the details of a Click And Collect Order. Sent out when a Click And Collect Order is placed on your site.
Order Exchange Email confirming that an item has been exchanged.
Order Items Cancelled You use this to notify customers when items in their order have been cancelled.
Order Return Processed Email confirming that a returned/refunded Order has been processed.
Order Update Cancelled Pending Email Email confirming the cancellation of an Order. Sent out when an Order is set to Cancelled.
Order Update Card Query Pending Email Email explaining an issue with Card Payment. Sent out if there is an issue obtaining payment with the card details provided when an Order is placed.
Order Update Complete Pending Email Email confirming complete shipment of an Order. Sent out when an Order is set to Complete. (The Trustpilot structured data snippet (see below for more information) can be included in the Order Complete email that is BCC’d to the address configured by the Application Setting ‘Trust Pilot Dispatch Email Address’.)
Order Update Part Shipped Pending Email Email confirming partial shipment of an Order. Sent out when an Order is set to Part Shipped.
Partner Confirmation Email containing instructions and details for partner setup on your site. Sent out after Partner Request is received.
Password Reset By Token When active, this is sent to a customer when they request a password reset on the site. It informs the customer that a password reset link has been generated for them and it displays the full date and time when the token will expire (e.g. “12:11 05/07/2021 (UTC)” (as defined by the 'Temporary Customer Password Expiry In Hours' Application Setting)), after which they will have to request another password reset email.
Password Reset By Token No Customer Account When active, this is sent only when a password reset request has been made to the IRP using an email address that is not associated with a customer account. This may apply to customers who used the Guest Checkout previously but chose not to upgrade to a full account at that time.
Password Reset By Token Successful When active, this informs the customer that they have successfully changed their password.
Price Match Request Accepted Email stating that a customer’s request for a price match has been accepted.
Price Match Request Declined Email stating that a customer’s request for a price match has been declined.
Product Review Email containing Product Review request sent out after the corresponding Common Task triggers or the Send Review Reminder Emails button is clicked on the Reviews.aspx page.
Remaining Gift Voucher Credit You use this to keep customers informed about the ongoing value of their gift voucher, if they have one.
Stock Notification You use this to notify customers when items they are interested in arrive in stock. You can further entice customers to purchase by including vouchers in the email (note that you have to configure some Application Settings to make vouchers available — see How To Add or Edit a System Email for details.
NOTE: Stock Notifications will be sent out only for Active items coming back into Stock. For a Stock Notification to be sent out for an item that has moved from a Stock Level of <= 0 to a Stock level > 0, it, its Model, its Brand and its Category must ALL be Active.
Trade Account Approved You use this to notify customers when their request for a trade account has been approved.
Trade Account Rejected You use this to notify customers when their request for a trade account has been declined.
Trade Account Requested You use this to notify customers when they request an account as a trade customer.
Trade Account Suspended You use this to notify trade customers when their account has been suspended.
Trade Order Confirmation You use this to notify trade customers when their order has been placed.
Trade Password Reset By Token When active, this is sent to a trade customer when they request a password reset on the site. It informs the customer that a password reset link has been generated for them and it displays the full date and time when the token will expire (e.g. “12:11 05/07/2021 (UTC)” (as defined by the 'Temporary Customer Password Expiry In Hours' Application Setting)), after which they will have to request another password reset email.
 

Activating System Emails

If you create only one instance of an email type (for example an ‘Order Confirmation’ email) the email will be activated on your system when you create it. However you can also create multiple emails for each email type.

For example, you could have Order Confirmation emails that you send only at specific times of the year, for example Christmas, Easter, Valentine’s Day, and so forth. In this case, the IRP system will only send out the email that you have made active using the Activate button shown in the following example:

Example System Email screen

You can also activate a system email by clicking the Edit button and then clicking the Activate System Email button at the bottom of the screen.

Deactivating System Emails

If you have configured only one System Email for a particular type, you should delete it rather than deactivate it. The Delete System Email button is located at the bottom of the System Email edit page (SiteEmailEdit.aspx). If you have configured more than one System Email for a particular type, when you click the Activate System Email button at the bottom of the System Email edit page, you will see a message stating: Are you sure you wish to activate this Mailing List Signup System Email? Any other active Mailing List Signup System Email will be deactivated.

Note that System Emails are not sent on schedule, although Reviews Emails and Remarketing Emails are. A Common Task (provided it has been set up to run) will determine when Reviews Emails and Remarketing System Emails are sent.

Placeholders

Each type of system email has a list of placeholders that you can insert into the Plain Text/HTML content to pull the relevant information from the database. For example, in the Order Confirmation Email, if you use the $$OrderID$$ placeholder, the Order ID will displayed in place of the $$OrderID$$ placeholder:

Order ID: $$OrderID$$

Order ID: 58796

When you are adding a new version of an email or editing an existing email, you can find details about the placeholders specific to that Email Type by examining the list of placeholders in the HTML Content section. For more details, see How To Add or Edit a System Email below.

Test Emails

You can send Test emails to a specific email address using the Preview &Test tab on the SiteEmailEdit.aspx page. You can use this to see what the email will look like in your email client/browser. You can also use the Language menu to view the translated version of the email.

Voucher Codes in Mailing List Signup Emails

Note that when a customer enters their voucher code on the front end at the basket stage, the IRP will display the customer’s email address rather than the discount amount . This is by design as it is intended to make it easy for IRP Admin Users to check that the email addresses signed up to the list are indeed the same ones using the vouchers. This prevents customers getting multiple email addresses just simply to keep joining a mailing list in order to get a discount on every order.

Personalised Product Details in System Emails

Personalised product details are displayed in all System Emails that include order details.

Trustpilot Review Emails

The Trustpilot structured data snippet (see here for more information) can be included in the Order Complete email that is BCC’d to the address configured by the Application Setting 'Trust Pilot Dispatch Email Address'. Note that Trustpilot's Automatic Feedback Service 2.0 is supported.

There are several values that are included in the Trustpilot email snippet; two to pick out for specific mention are these:

  • templateId: You can set a value for 'Trust Pilot Template ID' against: There is also an Application Setting called 'Trust Pilot Default Template ID'. When sending Trustpilot emails, this Template ID will be used if there is no 'Trust Pilot Template ID' for the Shipping Country or Language of the customer.
    When sending a Trustpilot email the values have the following priority:
    1. Value for Shipping Country.
    2. Value for Language.
    3. Default Application Setting value.

    The templateId is not included if none of the above values are available.

  • preferredSendTime: This value is always included and is set to the same time of day as when the order was placed (but for the next available day if this time is in the past). This uses the format "2016-02-29T13:37:00".
    There is also another Application Setting called 'Trust Pilot Preferred Send Time Delay In Days'. The Trustpilot review email will be sent to the customer this number of days after the order has been completed.

How To Guides (2)

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How To Add or Edit a System Email
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How To Understand and Configure SPF Records
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