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Email Profiles

IRP Marketing Cloud

You can find this section under Email Marketing > Email Profiles in the IRP Admin left navigation menu.

Email profiles hold the list of customers who are currently subscribed to receive mails containing certain information. For example, you could create an email profile specifically for offers. This profile would contain only those customers who have subscribed to receive emails on offers.

You can set up multiple email profiles in the IRP and a customer can belong to multiple profiles.

Customers can opt in and opt out of email profiles under their account on the front end of the website.

In the following example, the email profiles include ‘Freetime climb ski Carlisle ’, ‘Offer Email’ and ‘Other Offers’.

IRP Email Preferences screen

Default Email Profile

If you enable the Application Setting called Use Default Email Profile, when a customer visits the Email List page in the My Account section and enters their email address, they will be subscribed to the Default Email Profile when they click 'Continue'.

Unsubscribing from inactive email profiles

When a customer unsubscribes from an inactive Email Profile, they will be automatically unsubscribed from all Email Profiles.

How To Guides (1)

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How To Add or Edit an Email Profile

To add or edit an email profile, follow these steps:

  1. Go to Email Marketing > Email Profiles in the IRP Admin left navigation menu.
  2. To add a new profile, click the Add New Email Profile button.
  3. To edit an existing profile, click the Edit button to the right of the profile that you want to edit.
    The Add New Email Profile screen appears.
  4. Fill in the following details on the Profile Information tab:

    Setting Description
    Email Profile Details
    Email Profile ID This is the unique IRP identifier for this Email Profile. This is added automatically.
    Active This setting determines whether the email profile is active on the website. You can use this setting for ‘offline’ profiles, such as separating store email addresses from website subscribers.
    Is Default If you check this box, this email profile will be the default profile that users will subscribe to when attempting to join the mailing list. This will have no effect when the application setting ‘UseDefaultEmailProfile’ is disabled, in which case customers will be subscribed automatically to all available email profiles.
    Is Trade Default If you check this box, this email profile will be the default profile that users will subscribe to when attempting to join the Trade Site mailing list. This will have no effect when the application setting ‘UseDefaultEmailProfile’ is disabled, in which case customers will be automatically subscribed to all available email profiles.
    Profile Type Select the site that this email profile will apply to. This allows emails to be set up specifically for the retail or trade sites if required.
    Profile Name This is the name that you want to assign to the profile. It is also the name that customers will see when they sign up to the list. This field is translatable; just select another language to enter or change the profile name for that language.
    Description This is the optional short description that you want customers to see explaining what they can expect from mailings when signed up to this profile. This field is translatable; just select another language to enter or change the profile name for that language.
    Add all existing subscribers to this profile Check this box if you want to add all existing subscribers to other profiles to this new profile at this time. Note that you will NOT be able to do this once the profile has been created.
  5. Click the Insert Email Profile button or the Update Email Profile button.
  6. If you are working with an existing email profile you can click the Subscribed Customers tab to see a list of all customers included in the profile:
  7. Subscribed Customers screen

  8. Here you can see the main details of each of the subscribers. To update one of the mailing list entries, click the Edit button. If you want to remove a subscriber from a profile, click the Unsubscribe button.

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