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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Marketing & Acquisition
Published: 30 Oct 2018
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Black Friday Ecommerce Strategy
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 28 Sep 2018
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Creating a Budget for Digital Marketing Costs in Ecommerce
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Ecommerce Accounting
Published: 26 Sep 2018
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Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results
If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.
Inspiration & Opinion
Published: 10 May 2018
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IRP Commerce Trade Mission to China
At the end of October 2017, the IRP Commerce and Export Technologies teams undertook a joint ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
IRP Research
Published: 20 Dec 2017
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Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland
Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) re-platformed off IRP technology
Inspiration & Opinion
Published: 12 Dec 2017
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How To Get The Most From Your Google Map Listings
Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running. Follow these steps to make the most of this service.
Marketing & Acquisition
Published: 30 Nov 2017
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IRP Campaign Checklist
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Marketing & Acquisition
Published: 29 Nov 2017
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Google Shopping Capabilities of the IRP
This article describes some of the key data that is required and used by Google Shopping Feeds.
IRP Research
Published: 29 Nov 2017
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Festive Trends On The IRP
Using data available through the IRP platform, IRP Commerce predicts an overall growth of 35% in Christmas sales based on the same period last year.
IRP Research
Published: 14 Nov 2017
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Credit And Debit Card Issue Number – Do I Need To Accept It?
The Issue Number was put in place in order to enable a static card number to be changed in the event of a re-issue requirement, however it is no longer required.
IRP Research
Published: 09 Nov 2017
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An Overview of Facebook Ads
Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
Marketing & Acquisition
Published: 30 Aug 2017
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Updates to USA Tax Regulations for Ecommerce Sales
This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses.
IRP Research
Published: 17 Aug 2017
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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Inspiration & Opinion
Published: 21 Jun 2017
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Brexit - Friend or Foe for Ecommerce Companies?
Online retailers are trying to understand what the decision to leave the EU will mean for their economic future. Here we look at the experience of an IRP Systems Integrator, Export Technologies.
IRP Research
Published: 02 Jun 2017
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Jewellery Sales Are Shining Despite Brexit
Leading jewellery retailer Argento, which has been using the IRP platform for almost 10 years, has seen a significant spike in online sales to non-EU countries since the Brexit result last June.
Inspiration & Opinion
Published: 23 May 2017
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
IRP Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how using the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach will increase brand awareness and revenue.
IRP Research
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Here are some tips on how you can use the IRP to keep your customers satisfied.
Conversion & Retention
Published: 12 Apr 2017
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The Chinese Ecommerce Landscape
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously. There are a number of ways in which you can use the IRP to fully appeal to the Chinese market.
IRP Research
Published: 06 Apr 2017
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Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
IRP Research
Published: 14 Mar 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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Use Word of Mouth Marketing to Get More Sales
Word-of-mouth marketing is a unique skill and very powerful. Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager. The software itself is very comprehensive and can deliver rapid growth in PPC effectiveness — if implemented correctly.
IRP Research
Published: 14 Feb 2017
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The Essence of Conversion in Ecommerce
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
Conversion & Retention
Published: 09 Jan 2017
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ATIFM as a Credible Personal Performance Based Metric in the IRP World of Ecommerce
A core people-based metric in the IRP World is a person's ATIFM (All Time IRP Funds Managed). This number indicates the amount of money that an Account Manager or Ecommerce Manager has transacted.
Inspiration & Opinion
Published: 16 Dec 2016
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Successful Sales and Promotions on the IRP
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are crucial for the success of your digital strategy.
Conversion & Retention
Published: 01 Dec 2016
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How to Create a Successful Product Launch
The key to a successful launch is an integrated strategy. The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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The Future of IRP Technology and IRP World
This short article aims to give you an idea of where IRP technology and IRP World will go over the next three years.
Inspiration & Opinion
Published: 01 Nov 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
To be successful in ecommerce, it is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Accounting
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Inspiration & Opinion
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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What IRP Commerce Believes
IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.
Ecommerce Fundamentals
Published: 27 Jul 2016
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. This guide shows you how to import campaigns directly from Google into Bing.
Marketing & Acquisition
Published: 25 Jul 2016
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The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.
Marketing & Acquisition
Published: 04 Jul 2016
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The Fundamental Importance of Team Alignment in Ecommerce
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Ecommerce Fundamentals
Published: 04 Jul 2016
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AI – Nature vs Nurture
Can we control the nature of AI to an extent that anything that subsequently nurtures it does not affect it in a way we don't want it to?
Inspiration & Opinion
Published: 04 Jul 2016
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How Businesses on the IRP can Navigate Internationally
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Inspiration & Opinion
Published: 04 Jul 2016
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The Importance of Influence in Ecommerce Revenue Generation
The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.
Marketing & Acquisition
Published: 04 Jul 2016
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The Ecommerce Profit and Loss Management Accounts
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Ecommerce Accounting
Published: 01 Jul 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Top Tips When Writing An Online Press Release
Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media. Here are essential tips from a PR expert.
Marketing & Acquisition
Published: 30 Jun 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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The Importance of a Multichannel Communications Strategy
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Marketing & Acquisition
Published: 01 Jun 2016
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The Pros & Cons of Doing Your Own PR
Whether you are targeting an online or offline media outlet, understanding how best to do the PR can make the difference between a massively effective campaign or a completely lacklustre one.
Marketing & Acquisition
Published: 26 May 2016
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IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company six times: 2010, 2011, 2012, 2013, 2014 & 2018   Deloitte.