Search Results "Optimised Cost Per Mille"

	Application Settings Application Settings Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is... Published: 04 Oct 2023	View
	Banners ShopFront Design You use the Banners section to add banners, graphics and images to your IRP. Published: 11 Oct 2021	View
	Customers Customers The customers section allows you to create customer accounts or edit existing customer accounts on your website. Published: 13 Oct 2021	View
	Categories Products Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Categories are used to class and... Published: 07 Apr 2021	View
	Models Products Models are the products that you will sell on your website. Each model must be assigned a brand and category so it is important to add all required... Published: 18 Aug 2023	View
	Shipping Overview Shipping You use the Shipping section in IRP Admin to define the Shipping Countries, Methods, Zones, Rules and Restrictions that will be used in your IRP. Published: 18 May 2021	View
	Product Groups Products Product Groups allow you to group products together that fall under the same parent group, for example, tractor/car parts which belong to a particular... Published: 07 Jul 2020	View
	Traffic Sources Orders Tracking By entering your marketing costs, linking up with your Google Analytics account and harnessing the powerful statistical abilities of the IRP, you have... Published: 07 Jul 2021	View
	Shipping Countries Shipping You use the Shipping Countries section to add and edit Shipping settings for countries. You can also use it to disallow shipping to specific... Published: 19 Oct 2021	View
	TradeTalk Marketplaces TradeTalk is an online marketplace developed by IRP Commerce. It gives IRP customers the ability to list their products on the site. Published: 14 Sep 2020	View
	Create A New User (EPOS) EPOS This topic describes how to create users for the IRP EPOS. Published: 03 Aug 2020	View
	Make A Sale (EPOS) EPOS This topic describes how to make a sale using the IRP EPOS. Published: 21 Oct 2020	View
	Fraud Scoring Bands Orders The IRP provides a Fraud Indication Score for all orders placed using Realex as the payment method. Different Scores are assigned to each check. Published: 07 Jul 2020	View
	Traffic Partners Orders Tracking Traffic Partners allow you to sub-divide Traffic Sources for each digital marketing channel. You may have many hundreds or thousands of Traffic... Published: 01 Apr 2021	View
	Order Settings Application Settings You use the Order Settings section to define settings for fraud scoring, part codes, EANs and RMA forms. Published: 30 Mar 2021	View
	Stock Suppliers Stock Control You use this section to view and add details of companies that supply your stock. This is essential for creating Purchase Orders. Published: 02 Apr 2021	View
	Stock Label Printing Stock Control You use this section to search for and select any model for which stock labels need to be printed. Published: 02 Apr 2021	View
	Stock Bulk Operations Stock Control You use this section to set various properties against selected stock items. You can do this for individual items or for a whole page of items. Published: 02 Apr 2021	View
	Stock Analytics Stock Control You use this section to estimate the costs involved in reordering stock and the potential profits available. You can also update sales velocities,... Published: 02 Apr 2021	View
	Stock Control Overview Stock Control To make the most of the IRP stock control features, follow the steps described in this topic. Published: 03 Sep 2020	View
	Amazon Marketplaces You use the Amazon marketplace section of IRP Admin to add and edit marketplaces and monitor Amazon orders that failed to download. Published: 12 Oct 2021	View
	Promotions Promotions Engine The IRP Promotions Engine is a world-class promotions system containing all the necessary features to maximise your sales using promotional offers,... Published: 11 Oct 2021	View
	Missing Cost Prices Orders This section makes it easy for you to see which products have been ordered by customers for which you have entered no cost prices in IRP Admin. This... Published: 08 Apr 2021	View
	Interventions Interventions You use this page to configure options for 'intervening' to engage a customer when they are on your website, primarily to move them closer to making a... Published: 31 Mar 2021	View
	Shipping Settings Application Settings You use the Shipping Settings section to define general settings for shipping and specific settings for Parcelforce and Royal Mail. Published: 08 Jul 2020	View
	eBay Marketplaces This section is where you view, add, manage and delete eBay Marketplaces on your IRP. Published: 07 Apr 2021	View
	Potential Crawlers Security The Potential Crawlers page lists any IP addresses that may be Crawlers according to the values of related Application Settings. Published: 18 Aug 2020	View
	IRP Checkout Overview IRP Overviews The all-new, mobile-first IRP checkout flow is optimised for conversion across all device types. It has been designed from the ground up to maximise... Published: 16 Apr 2025	View
	Sales Expectations in First Three Months after Replatforming IRP White Papers How will replatforming to IRP affect your sales? There is a three-stage sales pattern: slight DIP, RECOVERY then GROWTH Published: 08 Jul 2024	View
	Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper IRP White Papers WHITEPAPER - IRP solves eCommerce with novel Technology that Calculates Merchant Net Profit in Realtime. Published: 15 Aug 2022	View
	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	Creating a Budget for Digital Marketing Costs in Ecommerce IRP Ecommerce Financial Secrets By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost. Published: 26 Sep 2018	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	The Ecommerce Profit and Loss Management Accounts IRP Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	IRP White Paper on Replatforming to the IRP IRP White Papers An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly. Published: 20 Jan 2016	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View

Application Settings

Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...

Published: 04 Oct 2023

View

Banners

ShopFront Design

You use the Banners section to add banners, graphics and images to your IRP.

Published: 11 Oct 2021

View

Customers

The customers section allows you to create customer accounts or edit existing customer accounts on your website.

Published: 13 Oct 2021

View

Categories

Products

Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Categories are used to class and...

Published: 07 Apr 2021

View

Models

Products

Models are the products that you will sell on your website. Each model must be assigned a brand and category so it is important to add all required...

Published: 18 Aug 2023

View

Shipping Overview

Shipping

You use the Shipping section in IRP Admin to define the Shipping Countries, Methods, Zones, Rules and Restrictions that will be used in your IRP.

Published: 18 May 2021

View

Product Groups

Products

Product Groups allow you to group products together that fall under the same parent group, for example, tractor/car parts which belong to a particular...

Published: 07 Jul 2020

View

Traffic Sources

Orders Tracking

By entering your marketing costs, linking up with your Google Analytics account and harnessing the powerful statistical abilities of the IRP, you have...

Published: 07 Jul 2021

View

Shipping Countries

Shipping

You use the Shipping Countries section to add and edit Shipping settings for countries. You can also use it to disallow shipping to specific...

Published: 19 Oct 2021

View

TradeTalk

Marketplaces

TradeTalk is an online marketplace developed by IRP Commerce. It gives IRP customers the ability to list their products on the site.

Published: 14 Sep 2020

View

Create A New User (EPOS)

EPOS

This topic describes how to create users for the IRP EPOS.

Published: 03 Aug 2020

View

Make A Sale (EPOS)

EPOS

This topic describes how to make a sale using the IRP EPOS.

Published: 21 Oct 2020

View

Fraud Scoring Bands

Orders

The IRP provides a Fraud Indication Score for all orders placed using Realex as the payment method. Different Scores are assigned to each check.

Published: 07 Jul 2020

View

Traffic Partners

Orders Tracking

Traffic Partners allow you to sub-divide Traffic Sources for each digital marketing channel. You may have many hundreds or thousands of Traffic...

Published: 01 Apr 2021

View

Order Settings

Application Settings

You use the Order Settings section to define settings for fraud scoring, part codes, EANs and RMA forms.

Published: 30 Mar 2021

View

Stock Suppliers

Stock Control

You use this section to view and add details of companies that supply your stock. This is essential for creating Purchase Orders.

Published: 02 Apr 2021

View

Stock Label Printing

Stock Control

You use this section to search for and select any model for which stock labels need to be printed.

Published: 02 Apr 2021

View

Stock Bulk Operations

Stock Control

You use this section to set various properties against selected stock items. You can do this for individual items or for a whole page of items.

Published: 02 Apr 2021

View

Stock Analytics

Stock Control

You use this section to estimate the costs involved in reordering stock and the potential profits available. You can also update sales velocities,...

Published: 02 Apr 2021

View

Stock Control Overview

Stock Control

To make the most of the IRP stock control features, follow the steps described in this topic.

Published: 03 Sep 2020

View

Amazon

Marketplaces

You use the Amazon marketplace section of IRP Admin to add and edit marketplaces and monitor Amazon orders that failed to download.

Published: 12 Oct 2021

View

Promotions

Promotions Engine

The IRP Promotions Engine is a world-class promotions system containing all the necessary features to maximise your sales using promotional offers,...

Published: 11 Oct 2021

View

Missing Cost Prices

Orders

This section makes it easy for you to see which products have been ordered by customers for which you have entered no cost prices in IRP Admin. This...

Published: 08 Apr 2021

View

Interventions

You use this page to configure options for 'intervening' to engage a customer when they are on your website, primarily to move them closer to making a...

Published: 31 Mar 2021

View

Shipping Settings

Application Settings

You use the Shipping Settings section to define general settings for shipping and specific settings for Parcelforce and Royal Mail.

Published: 08 Jul 2020

View

eBay

Marketplaces

This section is where you view, add, manage and delete eBay Marketplaces on your IRP.

Published: 07 Apr 2021

View

Potential Crawlers

Security

The Potential Crawlers page lists any IP addresses that may be Crawlers according to the values of related Application Settings.

Published: 18 Aug 2020

View

IRP Checkout Overview

IRP Overviews

The all-new, mobile-first IRP checkout flow is optimised for conversion across all device types. It has been designed from the ground up to maximise...

Published: 16 Apr 2025

View

Sales Expectations in First Three Months after Replatforming

IRP White Papers

How will replatforming to IRP affect your sales? There is a three-stage sales pattern: slight DIP, RECOVERY then GROWTH

Published: 08 Jul 2024

View

Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper

IRP White Papers

WHITEPAPER - IRP solves eCommerce with novel Technology that Calculates Merchant Net Profit in Realtime.

Published: 15 Aug 2022

View