Search Results "multichannel marketing"

	Application Settings Application Settings Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is... Published: 04 Oct 2023	View
	Categories Products Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Categories are used to class and... Published: 07 Apr 2021	View
	Headers & Footers Email Marketing You can create email headers and footers to customise the appearance of emails being sent to your customers. Published: 18 Oct 2021	View
	Dropped Baskets Email Marketing The Dropped Baskets page displays a list of baskets that have been abandoned by customers for a specified number of days. Published: 18 Oct 2021	View
	System Emails Email Marketing The System Emails Section allows you to create and edit System Generated Emails. These emails are automatically sent out by the system at specific... Published: 05 Jul 2021	View
	Site Scripts Site Scripts The Site Scripts section holds the various third-party scripts that you can use on your website. If you need to add a script to your IRP, please... Published: 11 Oct 2021	View
	Shipping Countries Shipping You use the Shipping Countries section to add and edit Shipping settings for countries. You can also use it to disallow shipping to specific... Published: 19 Oct 2021	View
	Mailing List Email Marketing The Mailing List section displays all customers that are signed up to any Email Profile and/or Catalogue Profile present in your IRP. Published: 14 Oct 2021	View
	Traffic Partners Orders Tracking Traffic Partners allow you to sub-divide Traffic Sources for each digital marketing channel. You may have many hundreds or thousands of Traffic... Published: 01 Apr 2021	View
	Email Stylesheet Email Marketing This section contains the entire stylesheet (CSS) for HTML emails sent by the website. Any changes you make here will be reflected in any future... Published: 18 Oct 2021	View
	Import Mailing List Data Imports / Exports You use this section to import mailing lists in bulk to the IRP. This is one of the most useful features in IRP as it allows you to import large... Published: 01 Apr 2021	View
	Email Templates Email Marketing You use this page to configure templates for your Marketing Campaigns. The templates can include custom headers & footers, IRP placeholders,... Published: 25 Oct 2021	View
	Email Settings Email Marketing You use this page to configure key M-Cloud fields and settings, including switching on the master setting to enable customer remarketing events. When... Published: 25 Oct 2021	View
	Marketing Campaigns Email Marketing You use this page to set up and manage your event-driven email remarketing campaigns and mailshot campaigns. Published: 25 Oct 2021	View
	Going Global with IRP Feeds on Marketing Cloud IRP Ecommerce Fundamentals Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels. Published: 05 Dec 2023	View
	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	Creating a Budget for Digital Marketing Costs in Ecommerce IRP Ecommerce Financial Secrets By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost. Published: 26 Sep 2018	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	The Ecommerce Profit and Loss Management Accounts IRP Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Effective Marketing for Father’s Day Marketing & Acquisition In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day. Published: 10 Jun 2015	View
	Direct Traffic Marketing & Acquisition Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic. Published: 23 Mar 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	IRP Fundamentals The IRP Platform The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities. Published: 24 Oct 2013	View

Application Settings

Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...

Published: 04 Oct 2023

View

Categories

Products

Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Categories are used to class and...

Published: 07 Apr 2021

View

Headers & Footers

Email Marketing

You can create email headers and footers to customise the appearance of emails being sent to your customers.

Published: 18 Oct 2021

View

Dropped Baskets

Email Marketing

The Dropped Baskets page displays a list of baskets that have been abandoned by customers for a specified number of days.

Published: 18 Oct 2021

View

System Emails

Email Marketing

The System Emails Section allows you to create and edit System Generated Emails. These emails are automatically sent out by the system at specific...

Published: 05 Jul 2021

View

Site Scripts

The Site Scripts section holds the various third-party scripts that you can use on your website. If you need to add a script to your IRP, please...

Published: 11 Oct 2021

View

Shipping Countries

Shipping

You use the Shipping Countries section to add and edit Shipping settings for countries. You can also use it to disallow shipping to specific...

Published: 19 Oct 2021

View

Mailing List

Email Marketing

The Mailing List section displays all customers that are signed up to any Email Profile and/or Catalogue Profile present in your IRP.

Published: 14 Oct 2021

View

Traffic Partners

Orders Tracking

Traffic Partners allow you to sub-divide Traffic Sources for each digital marketing channel. You may have many hundreds or thousands of Traffic...

Published: 01 Apr 2021

View

Email Stylesheet

Email Marketing

This section contains the entire stylesheet (CSS) for HTML emails sent by the website. Any changes you make here will be reflected in any future...

Published: 18 Oct 2021

View

Import Mailing List

Data Imports / Exports

You use this section to import mailing lists in bulk to the IRP. This is one of the most useful features in IRP as it allows you to import large...

Published: 01 Apr 2021

View

Email Templates

Email Marketing

You use this page to configure templates for your Marketing Campaigns. The templates can include custom headers & footers, IRP placeholders,...

Published: 25 Oct 2021

View

Email Settings

Email Marketing

You use this page to configure key M-Cloud fields and settings, including switching on the master setting to enable customer remarketing events. When...

Published: 25 Oct 2021

View

Marketing Campaigns

Email Marketing

You use this page to set up and manage your event-driven email remarketing campaigns and mailshot campaigns.

Published: 25 Oct 2021

View

Going Global with IRP Feeds on Marketing Cloud

IRP Ecommerce Fundamentals

Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.

Published: 05 Dec 2023

View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

Creating a Budget for Digital Marketing Costs in Ecommerce

IRP Ecommerce Financial Secrets

By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.

Published: 26 Sep 2018

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

The Ecommerce Profit and Loss Management Accounts

IRP Ecommerce Financial Secrets

This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.

Published: 01 Jul 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

Effective Marketing for Father’s Day

Marketing & Acquisition

In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.

Published: 10 Jun 2015

View

Direct Traffic

Marketing & Acquisition

Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.

Published: 23 Mar 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

IRP Fundamentals

The IRP Platform

The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.

Published: 24 Oct 2013

View

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multichannel marketing - 36 results