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Ecommerce Market Data and Ecommerce Benchmarks for the Electrical & Commercial Equipment market

CURRENT GROWTH PROJECTIONS
TODAY'S GROWTH %
MAY 2025 GROWTH + %
2025 YEARLY GROWTH + %
Time Frame v

Ecommerce Market Data for the Electrical & Commercial Equipment market April 2025

Ecommerce Metric April 2025 April 2024 Difference Growth
Sales Growth Withheld Withheld Withheld -48.69%
Cost Per Acquisition 11.12% 10.37% +0.75% +7.23%
Visitors Withheld Withheld Withheld -43.05%
Conversion Rate 1.20% 1.19% +0.01% +0.84%
Average Order Value £91.09 £123.23 -£32.14 -26.08%
Average Sale Price of Item £4.53 £12.65 -£8.12 -64.17%
Revenue Per Visitor £0.94 £1.04 -£0.10 -9.61%
Cost Per Visitor £0.10 £0.11 -£0.01 -9.27%

Ecommerce Traffic Data for the Electrical & Commercial Equipment market April 2025

Rank   Traffic Source April 2025 April 2024 Growth % % of Total Sales Participating % CPA %
1st Bing & Yahoo PPC Withheld Withheld -19.02% 0.12% 50% 14.66%
2nd AWIN Withheld Withheld -49.53% 0.45% 50% 8.09%
3rd Google PPC Withheld Withheld -50.97% 2.44% 50% 15.07%
4th IRP Email Marketing Withheld Withheld -73.42% 0.04% 100% 6.69%

Ecommerce Service Provider Data for the Electrical & Commercial Equipment market April 2025

Traffic Source:
Rank Service Provider April 2025 April 2024 Growth % Source CPA % Overall CPA %
1st Withheld Withheld Withheld -50.73% 15.07% 11.46%
2nd Withheld Withheld Withheld -100.00% 0.00% 0.73%

Historical Ecommerce Market Data for the Electrical & Commercial Equipment market April 2025

Ecommerce Sales Growth Data

Summary

Sales Growth in the Electrical & Commercial Equipment ecommerce market decreased by 114.56% from 334.34% to -48.69% in April 2025 compared to April 2024.

Ecommerce Sales Data

Summary

Sales in the Electrical & Commercial Equipment ecommerce market decreased by an average of 48.69% in April 2025 compared to April 2024.

Ecommerce Cost Per Acquisition Data

Summary

The average CPA in the Electrical & Commercial Equipment ecommerce market increased by 7.23% from 10.37% to 11.12% in April 2025 compared to April 2024.

Ecommerce Conversion Rate Data

Summary

The average conversion rate in the Electrical & Commercial Equipment ecommerce market increased by 1.13% from 1.19% to 1.20% in April 2025 compared to April 2024.

Ecommerce Average Order Value Data

Summary

Average Order Values in the Electrical & Commercial Equipment ecommerce market decreased by 26.08% from £123.23 to £91.09 in April 2025 compared to April 2024.

Ecommerce Visitors Data

Summary

Visitors in the Electrical & Commercial Equipment ecommerce market decreased by an average of 43.05% in April 2025 compared to April 2024.

Ecommerce Revenue Per Visitor Data

Summary

Revenue Per Visitor in the Electrical & Commercial Equipment ecommerce market decreased by 9.90% from £1.04 to £0.94 in April 2025 compared to April 2024.

Ecommerce Cost Per Visitor Data

Summary

Cost Per Visitor in the Electrical & Commercial Equipment ecommerce market decreased by 3.39% from £0.11 to £0.10 in April 2025 compared to April 2024.

Ecommerce Bounce Rate Data

Summary

The bounce rate in the Electrical & Commercial Equipment ecommerce market increased by 0.43% from 46.15% to 46.35% in April 2025 compared to April 2024.

Ecommerce Traffic Channel Data

Summary

In April 2025 the sales breakdown in the Electrical & Commercial Equipment ecommerce market by Traffic Channel is Paid Search Marketing 67%, Direct 16.8%, Affiliate Marketing 11.9%, Other 3.2% and Email Marketing 1.2%.

Ecommerce Revenue by Location

Summary

In April 2025 the sales breakdown in the Electrical & Commercial Equipment ecommerce market by Location is International 51.4% and Domestic 48.6%.

Ecommerce Revenue by Device

Summary

In April 2025 the sales breakdown in the Electrical & Commercial Equipment ecommerce market by Device is Mobile 52.4%, Desktop 46.1% and Tablet 1.4%.

International Sales Data

Summary

International sales percentage of total sales in the Electrical & Commercial Equipment ecommerce market increased by an average of 11.06% from 46.33% to 51.45% in April 2025 compared to April 2024.

Ecommerce Average Sale Price Data

Summary

Average Sale Price of Item in the Electrical & Commercial Equipment ecommerce market decreased by an average of 64.17% from £12.65 to £4.53 in April 2025 compared to April 2024.

Ecommerce Agency Performance Data for the Electrical & Commercial Equipment market April 2025

Rank   Agency April 2025 April 2024 Growth % CPA %
1st Withheld Withheld Withheld -30.00% 0.73%
2nd Withheld Withheld Withheld -49.14% 11.46%

Ecommerce Markets Risers & Fallers April 2025

Ecommerce Sales Data

RankEcommerce MarketApr 2025Apr 2024DifferenceGrowth
1Baby & ChildWithheldWithheldWithheld+560.13%
2Toys, Games & CollectablesWithheldWithheldWithheld+98.52%
3Pet CareWithheldWithheldWithheld+41.90%
4Kitchen & Home AppliancesWithheldWithheldWithheld+19.66%
5Arts and CraftsWithheldWithheldWithheld+19.54%
6Sports and RecreationWithheldWithheldWithheld+19.28%
7Cars and MotorcyclingWithheldWithheldWithheld+10.38%
8Fashion Clothing & AccessoriesWithheldWithheldWithheld-2.16%
9Food & DrinkWithheldWithheldWithheld-5.74%
10Health and WellbeingWithheldWithheldWithheld-11.38%
11Electrical & Commercial EquipmentWithheldWithheldWithheld-48.69%

Ecommerce Cost Per Acquisition Data

RankEcommerce MarketApr 2025Apr 2024DifferenceGrowth
1Health and Wellbeing9.39%4.57%+4.82%+105.46%
2Kitchen & Home Appliances7.09%4.63%+2.46%+53.07%
3Fashion Clothing & Accessories9.85%7.90%+1.95%+24.72%
4Sports and Recreation5.84%4.87%+0.97%+19.98%
5Pet Care8.94%8.04%+0.90%+11.15%
6Cars and Motorcycling6.98%6.34%+0.64%+10.16%
7Electrical & Commercial Equipment11.12%10.37%+0.75%+7.23%
8Toys, Games & Collectables4.67%5.16%-0.49%-9.41%
9Arts and Crafts1.31%1.61%-0.30%-18.91%
10Baby & Child7.97%11.40%-3.43%-30.10%
11Food & Drink3.52%5.58%-2.06%-36.98%

Conversion Rate

RankEcommerce MarketApr 2025Apr 2024DifferenceGrowth
1Health and Wellbeing3.63%3.17%+0.46%+14.56%
2Sports and Recreation1.81%1.67%+0.15%+8.90%
3Kitchen & Home Appliances3.54%3.29%+0.26%+7.77%
4Toys, Games & Collectables2.03%1.93%+0.10%+5.32%
5Electrical & Commercial Equipment1.20%1.19%+0.01%+1.13%
6Food & Drink1.16%1.17%-0.01%-0.70%
7Baby & Child0.84%0.85%-0.02%-1.86%
8Pet Care2.66%2.86%-0.20%-6.85%
9Cars and Motorcycling1.30%1.51%-0.21%-14.16%
10Fashion Clothing & Accessories1.32%1.56%-0.24%-15.31%
11Arts and Crafts4.12%4.90%-0.78%-15.93%

Ecommerce Average Order Value Data

RankEcommerce MarketApr 2025Apr 2024DifferenceGrowth
1Baby & Child£463.92£166.49+£29,743+178.64%
2Pet Care£107.80£82.40+£2,540+30.83%
3Cars and Motorcycling£230.10£183.19+£4,691+25.61%
4Sports and Recreation£116.76£100.15+£1,660+16.58%
5Arts and Crafts£119.62£108.54+£1,108+10.21%
6Food & Drink£123.48£112.69+£1,079+9.57%
7Health and Wellbeing£46.37£46.04+£33+0.72%
8Fashion Clothing & Accessories£98.70£99.58-£0.89-0.89%
9Kitchen & Home Appliances£46.49£47.02-£0.53-1.13%
10Toys, Games & Collectables£61.60£82.08-£20.48-24.95%
11Electrical & Commercial Equipment£91.09£123.23-£32.14-26.08%

Ecommerce Market Commentary for April 2025

No commentary available for April 2025
 

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red.

For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures.

Sales Forecasts
These are based on machine learning to calculate what the Growth YOY is for the current month and year.  These are updated every 30 minutes based on Live IRP Market Data.

Sales Growth
This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown.

Cost Per Acquisition
This indicates how much it costs in terms of marketing spend to acquire sales, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100.  It can be thought of as the ecommerce cost of sale.

Conversion Rate
The Conversion Rate is the number of buyers by session - and is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. So if a visitor comes back 3 times it is 3 sessions - this lowers conversion rate but is the most consistent measurement to use.

Average Order Value
This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders.

Average Sale Price of Item
This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold.

Traffic Channels
The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.

Note Googles Bounce Rate Definition changed to "anyone leaving before 10 seconds on a single page view" in GA4 in August 2023. This affected the Bounce Rates from August 2023 onwards.

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Northern Ireland eCcommerce Benchmarks and KPIs

* The ecommerce market data information is provided as is and is free to use provided the source is cited.  On citation please reference IRP Commerce as the source.

Live Market Data
Today v Yesterday 0.01%
May 2025 v May 2024 16.73%
YTD 2025 v 2024 15.67%
Arts and Crafts 0.07%
Baby & Child 0.22%
Cars and Motorcycling 0.03%
Electrical & Commercial Equipment 0.20%
Fashion Clothing & Accessories 0.02%
Food & Drink 0.62%
Health and Wellbeing 0.47%
Kitchen & Home Appliances 0.06%
Pet Care 0.08%
Sports and Recreation 0.01%
Toys, Games & Collectables 0.36%

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