Version 9.5 Brings a New Models Experience and More Simplications
The latest version of IRP 9.5 will be released to Merchants in MAY. We have focused on making the Platform more simple for Merchants and Shoppers and we are bringing you some exciting new features. V9.5 will bring a brand new Models page with UX enhancements that will boost AOV and Conversion is just one of the highlights.
Data remains the essential foundation for Visibility, Control and Profitable Trading, but in V9.5 onwards we are very aware that Merchants need everyday tasks to be easier and more simple to complete and that is a focus.
This Core Metrics Dataset has provided tremendous value to Merchants - and is set to be leveraged for more advanced eCommerce thinking and machine learning. This Data will allow us to push the boundary of what is possible in eCommerce. V9.6 will also see direct integrations with OpenAI as the Data and AI era picks up pace.
What is New in IRP V9.5?
In IRP V9.5 we’re bringing Merchants some powerful new features to SHOPPER, MARKETING CLOUD and TRADER including:
- New Shopper Models Page
- Sign Up Forms Upgrade
- Spend X more for Free Shipping Messaging
- Kit enhancements, including Image Swatches
- Purchase Journey Analytics
- Basket Funnel Analytics
- Service Marketplace Embedded
- Dozens of performance enhancements
- Hundreds of small fixes & much more…
All New Models Page
The all-new, optimised IRP Models page is built for conversion across all device types and sites from Mobile, Desktop to Trade. It has been designed from the ground up to maximise your revenues through increased AOV and Conversion taking into account the very latest best practices.
The Models page has enhanced Reviews, new Linked Models Upsell and Flexible Kits directly in the page with flexible configuration to determine when and how these types of products are sold and much more.
Sign Up Forms Upgrade
We have enhanced our no HTML Sign Up Form generator. This allows you to create country specific Sign-up forms and Offers in minutes. Easily add your own specific text, images and vouchers tailored to each market to build your mailing lists in the most simple and profitable way.
Increase Basket AOV with “Spend More” Messaging
We’re introducing a brand new ‘Spend X more for Free Shipping’ widget that will push shoppers to add additional items to the basket. It’s a subtle reminder to shoppers to buy a little extra to get free shipping. This is a country based and a powerful new conversion tool.
Kit enhancements - Including Image Swatches
The Kits Model is upgraded as part of the overall Model Page work. Additionally, Merchants can easily assign images to Kit Swatches that allows for easy visual reference to the product being chosen.
Data and New Insights from Purchase Journeys
IRP first party data empowers Merchants to gain additional insights from shoppers journey from Total Sessions, List Views all the way through the Purchase directly within Trader. No 3rd party apps needed. Look for insights down to the country level but now infinitely segmentable by country and any other dimension. This is unmatched data in eCommerce and will help identify any bottlenecks to increase conversions.
Data and New Insights from Checkout Funnel
IRP first party data also empowers Merchants to gain additional insights from shoppers in the Checkout flow directly within Trader. No 3rd party apps needed and again insights down to the country level and infinitely segmentable by any other dimension. Again this Data granularity is unmatched in eCommerce and will help identify any Checkout bottlenecks for any country and to increase conversions.
Service Marketplace Embedded into IRP Admin
Access the Service Marketplace directly within your IRP Admin. Check your revenue and cost performance and offer your Services and Account Management directly in the market without leaving Admin. Services are at the heart of success - and this feature bring Service Provides right into the IRP Platform. Products and Services become ONE in line with IRP’s vision of eCommerce.
Hundreds of Small Fixes and Improvements…
The IRP RnD team are always working on platform improvements, whether they are on making the system faster, more efficient or just through simplification. We’re always driven by the IRP Road Map that allows all Merchants to add their ideas to.
WHAT IS COMING NEXT IN VERSION 9.6
New Editor, Simplification of Key Areas and AI - all Feature Heavily in v9.6
We are excited to say a No-HTML Drag and Drop Editor is already being developed for homepages and more!
The Editor will allow drag and drop editing of Homepages, Custom Content pages, Navigation, Banners, Headers and Footers and all key content areas. This opens website design for all in IRP and empowers Merchants!
We are also looking at key UX areas including Promotions, Banners and Search alongside AI and Data work. OpenAI will be directly integrated with IRP in Version 9.6.
The future is Intelligent, Connected and Data Driven and IRP and their Merchants are too. Full Release Notes to come soon.
IRP v9.5 Release Notes
IRP V9.5 continues our journey towards “IRP simplicity”. Read more about the release here...
Net Profit in Realtime Whitepaper | IRP Service Market | IRP Attribution Model
