Ecommerce - 75 results in Strategy Centre
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Ecommerce Basics For Entering Hong Kong
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Conversion & Retention
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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Accelerate Your International Revenues Using Alternative Payment Methods on the IRP
Offering your customers a checkout experience where they can use their local payment method will undoubtedly increase your international conversion rate.
Conversion & Retention
Published: 21 Jun 2019
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Solving Ecommerce Using Data and a Market-Based Approach
IRP tackles ecommerce by believing in the ability of 'service markets' to solve problems, by continually measuring and comparing team performance.
Inspiration & Opinion
Published: 31 May 2019
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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems
Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Insights Terminal provides a solution to this problem.
Inspiration & Opinion
Published: 06 Feb 2019
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Alipay on the IRP and the Implications of Currency Conversions on Accounting
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
IRP Research
Published: 25 Jan 2019
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Marketing & Acquisition
Published: 30 Oct 2018
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Creating a Budget for Digital Marketing Costs in Ecommerce
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Ecommerce Financial Secrets
Published: 26 Sep 2018
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Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results
If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.
Inspiration & Opinion
Published: 10 May 2018
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IRP Commerce Trade Mission to China
In October 2017, the IRP Commerce and Export Technologies teams undertook a joint ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
IRP Research
Published: 20 Dec 2017
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Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland
Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology
Inspiration & Opinion
Published: 12 Dec 2017
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IRP Campaign Checklist
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Marketing & Acquisition
Published: 29 Nov 2017
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Updates to USA Tax Regulations for Ecommerce Sales
This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses.
IRP Research
Published: 17 Aug 2017
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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Inspiration & Opinion
Published: 21 Jun 2017
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Brexit - Friend or Foe for Ecommerce Companies?
Online retailers are trying to understand what the decision to leave the EU will mean for their economic future. Here we look at the experience of an IRP Systems Integrator, Export Technologies.
IRP Research
Published: 02 Jun 2017
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Jewellery Sales Are Shining Despite Brexit
Leading jewellery retailer Argento, which has been using the IRP platform for almost 10 years, has seen a significant spike in online sales to non-EU countries since the Brexit result last June.
Inspiration & Opinion
Published: 23 May 2017
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
IRP Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
IRP Research
Published: 14 Apr 2017
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The Chinese Ecommerce Landscape
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.
IRP Research
Published: 06 Apr 2017
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Use Word of Mouth Marketing to Get More Sales
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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The Essence of Conversion in Ecommerce
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
Conversion & Retention
Published: 09 Jan 2017
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The Future of IRP Technology and IRP World
This short article aims to give you an idea of where IRP technology and IRP World will go over the next three years.
Inspiration & Opinion
Published: 01 Nov 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Inspiration & Opinion
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information.
Marketing & Acquisition
Published: 04 Jul 2016
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The Fundamental Importance of Team Alignment in Ecommerce
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Ecommerce Fundamentals
Published: 04 Jul 2016
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How Businesses on the IRP can Navigate Internationally
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Inspiration & Opinion
Published: 04 Jul 2016
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The Importance of Influence in Ecommerce Revenue Generation
The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; now the influencers are ordinary people who are dedicating their time to sharing with others on the web.
Marketing & Acquisition
Published: 04 Jul 2016
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The Ecommerce Profit and Loss Management Accounts
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Ecommerce Financial Secrets
Published: 01 Jul 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Financial Secrets
Published: 09 Mar 2016
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Facebook Reactions For Ecommerce
For ecommerce companies, Facebook Reactions (emojis) can be a fairly accurate way of measuring how your users feel about your content.
Marketing & Acquisition
Published: 08 Mar 2016
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Top 3 Tips for Ecommerce Social Media
Social media executed well creates an environment where sales are more likely to take place.
Marketing & Acquisition
Published: 21 Aug 2015
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Christmas Ecommerce Campaigns
During the summer holidays, Christmas shopping may not seem like the most obvious hot topic. But for online retailers, it should be.
Conversion & Retention
Published: 11 Aug 2015
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How Click & Collect Can Impact Sales
The number of UK shoppers using Click & Collect is poised to more than double by 2017.
Conversion & Retention
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Conversion & Retention
Published: 28 Jul 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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5 Tips for Online Retailers This Summer
Ecommerce activity has been known to decrease by anything up to 30% during the summer months. Follow our tips to make sure your site doesn't suffer from the holiday blues.
Conversion & Retention
Published: 10 Jul 2015
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Ecommerce As Chess
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Inspiration & Opinion
Published: 23 Jun 2015
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Create Effective Email Marketing Campaigns
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Marketing & Acquisition
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Marketing & Acquisition
Published: 10 Jun 2015
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Optimising Your Mobile Site can Increase Revenue by Over 150%
The results made it clear that our initiatives had a much greater impact than we originally expected.
IRP Research
Published: 09 Jun 2015
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The Danger of Unknown Unknowns in Ecommerce
Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.
Inspiration & Opinion
Published: 12 May 2015
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10 Steps To Optimise Your Trustpilot Account
Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos.
Conversion & Retention
Published: 09 Apr 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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