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Ecommerce - 43 results in Strategy Centre

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IRP White Papers
Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team
Published: 15 Feb 2023
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IRP White Papers
WHITEPAPER - IRP effectively solves eCommerce by demonstrating novel technology that calculates merchant net profit in real time.
Published: 15 Aug 2022
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IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Aug 2022
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IRP Research
William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.
Published: 09 Dec 2020
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Conversion & Retention
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Published: 02 Sep 2019
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Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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Inspiration & Opinion
Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.
Published: 06 Feb 2019
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IRP Research
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
Published: 25 Jan 2019
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Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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Inspiration & Opinion
If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.
Published: 10 May 2018
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IRP Research
In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
Published: 20 Dec 2017
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Inspiration & Opinion
Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology
Published: 12 Dec 2017
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Marketing & Acquisition
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Published: 29 Nov 2017
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IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Inspiration & Opinion
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Published: 14 Apr 2017
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IRP Research
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.
Published: 06 Apr 2017
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Conversion & Retention
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
Published: 09 Jan 2017
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IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Inspiration & Opinion
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Published: 07 Sep 2016
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Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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IRP Ecommerce Fundamentals
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Published: 04 Jul 2016
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IRP Ecommerce Financial Secrets
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Published: 01 Jul 2016
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IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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Inspiration & Opinion
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Published: 23 Jun 2015
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Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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Conversion & Retention
Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos.
Published: 09 Apr 2015
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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IRP Ecommerce Fundamentals
To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.
Published: 27 Oct 2014
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Build, Manage & Grow
Before you start in any business venture – especially an online venture – you need to understand the market that you are going to operate in.
Published: 24 Oct 2014
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Conversion & Retention
By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
Published: 13 Oct 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Inspiration & Opinion
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Published: 10 Oct 2014
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Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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IRP Ecommerce Fundamentals
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Published: 14 Jan 2014
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IRP Ecommerce Fundamentals
An effective team is just as critical to a successful online business as are your website, products and technology.
Published: 24 Oct 2013
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Build, Manage & Grow
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Published: 24 Oct 2013
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IRP Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 1.72%
November 2024 v November 2023 9.90%
YTD 2024 v 2023 8.48%
Arts and Crafts 0.20%
Baby & Child 0.55%
Cars and Motorcycling 0.05%
Electrical & Commercial Equipment 1.39%
Fashion Clothing & Accessories 6.01%
Food & Drink 0.26%
Health and Wellbeing 0.24%
Kitchen & Home Appliances 0.00%
Pet Care 0.06%
Sports and Recreation 0.11%
Toys, Games & Collectables 0.14%

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