ecommerce - 67 results in Strategy Centre

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Cost of Revenue – Ecommerce's Dark Secret
IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Jan 2021
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Black Friday traffic surge handled seamlessly by IRP Commerce Cloud
IRP Research
William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.
Published: 09 Dec 2020
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Ecommerce Businesses Must Adapt To Brexit Rule Changes
IRP Research
Find out how IRP is working to enable a seamless Brexit transition for it's customers
Published: 04 Dec 2020
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Ecommerce Basics For Entering Hong Kong
Conversion & Retention
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Accelerate Your International Revenues Using Local Payment Methods on the IRP
Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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Solving Ecommerce Using Data and a Market-Based Approach
Inspiration & Opinion
IRP tackles ecommerce by believing in the ability of 'service markets' to solve problems, by continually measuring and comparing team performance.
Published: 31 May 2019
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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems
Inspiration & Opinion
Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.
Published: 06 Feb 2019
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Alipay on the IRP and the Implications of Currency Conversions on Accounting
IRP Research
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
Published: 25 Jan 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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Creating a Budget for Digital Marketing Costs in Ecommerce
IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results
Inspiration & Opinion
If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.
Published: 10 May 2018
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IRP Commerce Trade Mission to China
IRP Research
In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
Published: 20 Dec 2017
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Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland
Inspiration & Opinion
Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology
Published: 12 Dec 2017
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IRP Campaign Checklist
Marketing & Acquisition
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Published: 29 Nov 2017
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Updates to USA Tax Regulations for Ecommerce Sales
IRP Research
This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses.
Published: 17 Aug 2017
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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Inspiration & Opinion
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Published: 21 Jun 2017
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The Evil Domino Effect of Raising Shipping Prices
IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Ecommerce – The End Game
Inspiration & Opinion
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Published: 14 Apr 2017
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The Chinese Ecommerce Landscape
IRP Research
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.
Published: 06 Apr 2017
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Use Word of Mouth Marketing to Get More Sales
Marketing & Acquisition
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Published: 22 Feb 2017
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The Essence of Conversion in Ecommerce
Conversion & Retention
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
Published: 09 Jan 2017
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The Future of IRP Technology and IRP World
Inspiration & Opinion
This short article aims to give you an idea of where IRP technology and IRP World will go over the next three years.
Published: 01 Nov 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
Inspiration & Opinion
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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The Revolution in Digital Communications
Marketing & Acquisition
Digital technology has revolutionised communications and has permitted access to a vast amount of information.
Published: 04 Jul 2016
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The Fundamental Importance of Team Alignment in Ecommerce
IRP Ecommerce Fundamentals
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Published: 04 Jul 2016
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How Businesses on the IRP can Navigate Internationally
Inspiration & Opinion
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Published: 04 Jul 2016
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The Importance of Influence in Ecommerce Revenue Generation
Marketing & Acquisition
The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; now the influencers are ordinary people who are dedicating their time to sharing with others on the web.
Published: 04 Jul 2016
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The Ecommerce Profit and Loss Management Accounts
IRP Ecommerce Financial Secrets
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Published: 01 Jul 2016
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Multiplying Sales by a Factor of 10
Inspiration & Opinion
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Published: 01 Jul 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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Facebook Reactions For Ecommerce
Marketing & Acquisition
For ecommerce companies, Facebook Reactions (emojis) can be a fairly accurate way of measuring how your users feel about your content.
Published: 08 Mar 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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Top 3 Tips for Ecommerce Social Media
Marketing & Acquisition
Social media executed well creates an environment where sales are more likely to take place.
Published: 21 Aug 2015
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How Click & Collect Can Impact Sales
Conversion & Retention
The number of UK shoppers using Click & Collect is poised to more than double by 2017.
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
Conversion & Retention
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Published: 28 Jul 2015
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Ecommerce As Chess
Inspiration & Opinion
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Published: 23 Jun 2015
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Create Effective Email Marketing Campaigns
Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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The Danger of Unknown Unknowns in Ecommerce
Inspiration & Opinion
Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.
Published: 12 May 2015
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10 Steps To Optimise Your Trustpilot Account
Conversion & Retention
Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos.
Published: 09 Apr 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
Marketing & Acquisition
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Published: 02 Feb 2015
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Third-Party Validation & the Impact of Trustpilot on Conversion
Conversion & Retention
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust.
Published: 26 Jan 2015
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Getting Started with Google Analytics
IRP Analytics & Reporting
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Published: 07 Jan 2015
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IRP Ecommerce Calculator
IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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