IRP Position on Market Exclusivity
IRP has spent the last decade building the technology and data foundation required to understand and improve Net Profit in eCommerce.
We create winners and will continue to do so. Merchants increasingly see the IRP Platform and Service Marketplace as a major strategic advantage. As IRP moves into its next phase of growth, our own commercial expansion will take centre stage.
IRP offers NO Merchant Exclusivity in ANY market ❌
We want to be completely clear with our ecosystem. IRP is committed to helping ambitious Merchants scale to the top of their markets, but IRP does not provide exclusivity to any Merchant.
IRP plans to significantly expand its Merchant footprint across all markets. A larger ecosystem means greater investment, knowledge and R&D - benefiting every Merchant on the platform.
IRP is a neutral Platform and Service Marketplace provider. We DO recognise that Merchants may want exclusivity around particular services or commercial relationships. Exclusivity around Account Management, PPC or other services can be discussed directly with Agencies and Service Providers.
Service Exclusivity CAN be Discussed with Agencies ✅
Innovation, investment and competition drive markets forward. As IRP enters its next phase of Automation and expansion, we will continue to push the boundaries of eCommerce technology, expand into new markets and invest in the capabilities that help ambitious Merchants compete and win.
A larger, more competitive IRP ecosystem means more innovation, more knowledge and greater investment - making IRP stronger for every Merchant.
The IRP Commercial Team
