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CPA - 11 results

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Traffic Sources
Orders Tracking
By entering your marketing costs, linking up with your Google Analytics account and harnessing the powerful statistical abilities of the IRP, you have...
Published: 07 Jul 2021
PPC Admin Overview
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,...
Published: 14 Sep 2020
Sales Overview
The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data.
Published: 15 Oct 2021
Monthly Statistics
By entering your marketing costs, linking up with your Google Analytics account and harnessing the powerful statistical abilities of the IRP, you have...
Published: 29 Mar 2021
Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 04 Oct 2023
Stock Control Overview
Stock Control
To make the most of the IRP stock control features, follow the steps described in this topic.
Published: 03 Sep 2020
Ecommerce – The End Game
Inspiration & Opinion
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Published: 14 Apr 2017
The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
IRP Ecommerce Calculator
IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
Live Market Data
Today v Yesterday 0.44%
April 2024 v April 2023 10.95%
YTD 2024 v 2023 13.51%
Arts and Crafts 0.69%
Baby & Child 0.17%
Cars and Motorcycling 0.43%
Electrical & Commercial Equipment 0.59%
Fashion Clothing & Accessories 0.39%
Food & Drink 1.01%
Health and Wellbeing 0.18%
Kitchen & Home Appliances 0.44%
Pet Care 0.21%
Sports and Recreation 0.68%
Toys, Games & Collectables 0.44%

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