Search Results "Conversion"

	Scripts PPC & SEO You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed... Published: 15 Sep 2020	View
	Site Scripts Site Scripts The Site Scripts section holds the various third-party scripts that you can use on your website. If you need to add a script to your IRP, please... Published: 11 Oct 2021	View
	Sales Overview Statistics The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data. Published: 15 Oct 2021	View
	Enabling Google Analytics API with IRP Orders Tracking We have integrated Google’s Analytics API with the IRP for use within the IRP’s own statistics section as well as the IRP World. Published: 01 Apr 2021	View
	Application Settings Application Settings Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is... Published: 04 Oct 2023	View
	Feed Manager Feed Management Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for... Published: 11 Aug 2023	View
	Unlock Conversion by Optimising IRP Search IRP Ecommerce Fundamentals IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want. Published: 14 Aug 2022	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	Alipay on the IRP and the Implications of Currency Conversions on Accounting IRP Research Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road. Published: 25 Jan 2019	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Ecommerce – The End Game Inspiration & Opinion The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now. Published: 14 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	From £0 to £200K in 8 Months on the IRP IRP Research Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management. Published: 28 Feb 2017	View
	The Essence of Conversion in Ecommerce Conversion & Retention It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium. Published: 09 Jan 2017	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	The Importance Of Your ‘About Us’ Page Conversion & Retention As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be. Published: 15 Jun 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Defining Your A/B Testing Goals Conversion & Retention By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions. Published: 13 Oct 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Paid Search Marketing Marketing & Acquisition In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising. Published: 10 Oct 2014	View
	Simple Adjustments to your Website can Improve Conversion Rates by 25% IRP Research We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP. Published: 09 Oct 2014	View
	Customer Service Conversion & Retention Good customer service is key to converting customers, retaining customers and reducing costs. Published: 14 Jan 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View
	Ecommerce Fundamentals IRP Ecommerce Fundamentals Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour. Published: 24 Oct 2013	View

Scripts

PPC & SEO

You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed...

Published: 15 Sep 2020

View

Site Scripts

The Site Scripts section holds the various third-party scripts that you can use on your website. If you need to add a script to your IRP, please...

Published: 11 Oct 2021

View

Sales Overview

Statistics

The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data.

Published: 15 Oct 2021

View

Enabling Google Analytics API with IRP

Orders Tracking

We have integrated Google’s Analytics API with the IRP for use within the IRP’s own statistics section as well as the IRP World.

Published: 01 Apr 2021

View

Application Settings

Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...

Published: 04 Oct 2023

View

Feed Manager

Feed Management

Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for...

Published: 11 Aug 2023

View

Unlock Conversion by Optimising IRP Search

IRP Ecommerce Fundamentals

IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want.

Published: 14 Aug 2022

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

Alipay on the IRP and the Implications of Currency Conversions on Accounting

IRP Research

Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.

Published: 25 Jan 2019

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

From £0 to £200K in 8 Months on the IRP

IRP Research

Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.

Published: 28 Feb 2017

View

The Essence of Conversion in Ecommerce

Conversion & Retention

It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.

Published: 09 Jan 2017

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

The Importance Of Your ‘About Us’ Page

Conversion & Retention

As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.

Published: 15 Jun 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

Defining Your A/B Testing Goals

Conversion & Retention

By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.

Published: 13 Oct 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Paid Search Marketing

Marketing & Acquisition

In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.

Published: 10 Oct 2014

View

Simple Adjustments to your Website can Improve Conversion Rates by 25%

IRP Research

We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.

Published: 09 Oct 2014

View

Customer Service

Conversion & Retention

Good customer service is key to converting customers, retaining customers and reducing costs.

Published: 14 Jan 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

Ecommerce Fundamentals

IRP Ecommerce Fundamentals

Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.

Published: 24 Oct 2013

View

Conversion - 27 results