PPC - 14 results in Knowledge Base
Sort:    View:
PPC Admin Overview
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming, error-prone job that usually results in search term bidding being out of sync with inventory. You use the PPC & SEO section to upload pre-built Campaigns, Ad Groups, Keywords and Text Adverts in a format suitable for the Google AdWords Editor.
PPC & SEO
Published: 27 Feb 2018
View
PPC Bulk Operations
You use the PPC Bulk Operations section to update multiple campaign and ad group settings at once, if desired.
PPC & SEO
Published: 16 Sep 2019
View
PPC Summary
The screen presents you with a summary of PPC campaign information.
PPC & SEO
Published: 16 Sep 2019
View
Text Adverts
You use this screen to create the adverts that appear in search engine results containing PPC keywords.
PPC & SEO
Published: 16 Sep 2019
View
Brand Settings
The Brand Settings PPC section allows you to add and update several settings related to your Brand Ad Groups and also to view and update the current Meta Title Tag associated with the Brand.
PPC & SEO
Published: 16 Sep 2019
View
Category Settings
The Category PPC section allows you to add and update several settings related to your Category Ad Groups and also to view and update the current Meta Title Tag associated with the Category.
PPC & SEO
Published: 16 Sep 2019
View
Model Settings
You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups.
PPC & SEO
Published: 16 Sep 2019
View
Custom Campaigns
Custom campaigns allow you to create as many custom campaigns and Ad Groups as you want. You can use this if you want to set up and use Keywords and Ad Groups in a way that does not fit the Brand & Category structures.
PPC & SEO
Published: 16 Sep 2019
View
Custom Settings
The Custom Settings section allows you to add and update several settings related to your Custom Ad Groups.
PPC & SEO
Published: 16 Sep 2019
View
Category Campaigns
Category campaigns allow you to create a structure that has each category represented individually at the Ad Group level or the option to hold several categories within one Ad Group.
PPC & SEO
Published: 16 Sep 2019
View
Brand Campaigns
Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that has each Brand represented individually at the Ad Group level.
PPC & SEO
Published: 09 Sep 2019
View
Scripts
You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed checking out).
PPC & SEO
Published: 16 Sep 2019
View
Brand Category Page Settings
You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and bottom content that will display on the BrandCategory.aspx and MobileBrandCategory.aspx pages when visited for that pair.
PPC & SEO
Published: 09 Sep 2019
View
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is unlikely that you will need to amend many of them as they are included so that an expert can fine-tune your IRP-based website.
Application Settings
Published: 17 Oct 2019
View
CONNECT
UK 02890 78 5869
Ireland 01 513 4969
International +44(0)2030 96 03 95
STAY CONNECTED WITH IRP COMMERCE
  Sign Up
Copyright © 2019 IRP Commerce. Use of this website constitutes acceptance of the IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, Concourse 2, Catalyst, Belfast, BT3 9DT, UK. Registered in Northern Ireland, Number: NI 041856. VAT Number: GB 888249658
A Deloitte Fast 50 Company six times: 2010, 2011, 2012, 2013, 2014 & 2018