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PPC - 13 results in Knowledge Base
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PPC Admin Overview
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming, error-prone job that usually results in search term bidding being out of sync with inventory. You use the PPC & SEO section to upload pre-built Campaigns, Ad Groups, Keywords and Text Adverts in a format suitable for the Google AdWords Editor.
PPC & SEO
Published: 27 Feb 2018
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PPC Bulk Operations
You use the PPC Bulk Operations section to update multiple campaign and ad group settings at once, if desired.
PPC & SEO
Published: 11 Feb 2015
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PPC Summary
The screen presents you with a summary of PPC campaign information.
PPC & SEO
Published: 17 Dec 2014
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Text Adverts
You use this screen to create the adverts that appear in search engine results containing PPC keywords.
PPC & SEO
Published: 03 Oct 2016
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Brand Settings
The Brand Settings PPC section allows you to add and update several settings related to your Brand Ad Groups and also to view and update the current Meta Title Tag associated with the Brand.
PPC & SEO
Published: 20 Feb 2015
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Category Settings
The Category PPC section allows you to add and update several settings related to your Category Ad Groups and also to view and update the current Meta Title Tag associated with the Category.
PPC & SEO
Published: 20 Feb 2015
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Model Settings
You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups.
PPC & SEO
Published: 31 Aug 2015
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Custom Campaigns
Custom campaigns allow you to create as many custom campaigns and Ad Groups as you want. You can use this if you want to set up and use Keywords and Ad Groups in a way that does not fit the Brand & Category structures.
PPC & SEO
Published: 20 Feb 2015
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Custom Settings
The Custom Settings section allows you to add and update several settings related to your Custom Ad Groups.
PPC & SEO
Published: 20 Feb 2015
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Category Campaigns
Category campaigns allow you to create a structure that has each category represented individually at the Ad Group level or the option to hold several categories within one Ad Group.
PPC & SEO
Published: 20 Feb 2015
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Brand Campaigns
Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that has each Brand represented individually at the Ad Group level.
PPC & SEO
Published: 12 Feb 2015
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Scripts
You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed checking out).
PPC & SEO
Published: 11 Feb 2015
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Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is unlikely that you will need to amend many of them as they are included so that an expert can fine-tune your IRP-based website.
Application Settings
Published: 03 Jul 2019
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