PPC - 14 results in Knowledge Base

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PPC Admin Overview
PPC & SEO
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,...
Published: 14 Sep 2020
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PPC Bulk Operations
PPC & SEO
You use the PPC Bulk Operations section to update multiple campaign and ad group settings at once, if desired.
Published: 21 Jul 2020
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PPC Summary
PPC & SEO
The screen presents you with a summary of PPC campaign information.
Published: 26 Aug 2020
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Text Adverts
PPC & SEO
You use this screen to create the adverts that appear in search engine results containing PPC keywords.
Published: 21 Jul 2020
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Brand Settings
PPC & SEO
The Brand Settings PPC section allows you to add and update several settings related to your Brand Ad Groups and also to view and update the current...
Published: 15 Sep 2020
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Category Settings
PPC & SEO
The Category PPC section allows you to add and update several settings related to your Category Ad Groups and also to view and update the current Meta...
Published: 15 Sep 2020
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Model Settings
PPC & SEO
You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups.
Published: 26 Aug 2020
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Custom Campaigns
PPC & SEO
Custom campaigns allow you to create as many custom campaigns and Ad Groups as you want. You can use this if you want to set up and use Keywords and...
Published: 07 Apr 2021
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Custom Settings
PPC & SEO
The Custom Settings section allows you to add and update several settings related to your Custom Ad Groups.
Published: 21 Jul 2020
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Category Campaigns
PPC & SEO
Category campaigns allow you to create a structure that has each category represented individually at the Ad Group level or the option to hold several...
Published: 21 Jul 2020
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Brand Campaigns
PPC & SEO
Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that...
Published: 03 Nov 2020
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Scripts
PPC & SEO
You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed...
Published: 15 Sep 2020
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Brand Category Page Settings
PPC & SEO
You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and...
Published: 07 Apr 2021
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Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 22 Jun 2021
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