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Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 04 Oct 2023
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Card Processors
Payment Processing
To accept card payments, you must set up Card Processors in your IRP Admin.
Published: 13 Apr 2021
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Card Types
Payment Processing
Card types are the different types of card that can be used to place orders on your site. A list of currently-available card types is normally...
Published: 14 Sep 2020
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Feed Manager
Feed Management
Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for...
Published: 11 Aug 2023
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Traffic Sources
Orders Tracking
By entering your marketing costs, linking up with your Google Analytics account and harnessing the powerful statistical abilities of the IRP, you have...
Published: 07 Jul 2021
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Text Adverts
PPC & SEO
You use this screen to create the adverts that appear in search engine results containing PPC keywords.
Published: 21 Jul 2020
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Scripts
PPC & SEO
You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed...
Published: 15 Sep 2020
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Site Scripts
Site Scripts
The Site Scripts section holds the various third-party scripts that you can use on your website. If you need to add a script to your IRP, please...
Published: 11 Oct 2021
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Shipping Countries
Shipping
You use the Shipping Countries section to add and edit Shipping settings for countries. You can also use it to disallow shipping to specific...
Published: 19 Oct 2021
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Product Customisations
Products
Product Customisations allow you to provide base products with personalised elements. For example, t-shirts with image/text printing, sports equipment...
Published: 07 Apr 2021
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Specifications
Feed Management
The Specifications section of the IRP allows you to edit feed details as well as browse or edit the SQL query used to populate the feed.
Published: 31 Jul 2023
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Site Verification Meta Tags
Application Settings
You use this page to add any meta tags that should be included on your website home page for verification purposes.
Published: 30 Mar 2021
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Enabling Google Analytics API with IRP
Orders Tracking
We have integrated Google’s Analytics API with the IRP for use within the IRP’s own statistics section as well as the IRP World.
Published: 01 Apr 2021
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Monthly Statistics
Statistics
By entering your marketing costs, linking up with your Google Analytics account and harnessing the powerful statistical abilities of the IRP, you have...
Published: 29 Mar 2021
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Model Customisation
Products
Model Customisations allow you apply personalisation to models. For example, t-shirts with image/text, sports equipment with inscribed names/logos,...
Published: 12 Oct 2022
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Google Consent Mode
IRP Research
Important information for IRP Merchants about the rollout of Google Consent coming March 2024
Published: 12 Feb 2024
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Going Global with IRP Feeds on Marketing Cloud
IRP Ecommerce Fundamentals
Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.
Published: 05 Dec 2023
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Google Analytics 4 Operating Seamlessly on IRP
IRP Analytics & Reporting
IRP Commerce Cloud is now fully integrated with Google Analytics 4
Published: 26 Jun 2023
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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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Next Generation Image Formats – Yes or No?
IRP Research
There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.
Published: 14 Oct 2019
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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Live Market Data
Today v Yesterday 0.07%
July 2024 v July 2023 7.13%
YTD 2024 v 2023 14.82%
Arts and Crafts 0.00%
Baby & Child 0.07%
Cars and Motorcycling 0.24%
Electrical & Commercial Equipment 0.44%
Fashion Clothing & Accessories 0.07%
Food & Drink 0.36%
Health and Wellbeing 0.02%
Kitchen & Home Appliances 0.18%
Pet Care 0.12%
Sports and Recreation 0.22%
Toys, Games & Collectables 0.66%
NORTHERN IRELAND ECOMMERCE BENCHMARKS & KPIs
NI ECOMMERCE KPIs
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