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Search Engine Optimisation - 35 results

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Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 04 Oct 2023
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Common Tasks
You can set up Common Tasks to schedule routine and/or time-dependent updates and tasks to run automatically. This removes the necessity for someone...
Published: 19 Oct 2021
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Customers
The customers section allows you to create customer accounts or edit existing customer accounts on your website.
Published: 13 Oct 2021
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Products
Bulk operations allow for a number of tasks to be completed at the same time.
Published: 07 Jul 2020
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Products
Models are the products that you will sell on your website. Each model must be assigned a brand and category so it is important to add all required...
Published: 18 Aug 2023
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Search
The Search History section displays all the terms that have been searched for on the front end of the web site.
Published: 07 Apr 2021
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Orders
Here you can view Order details for all Orders contained within your IRP.
Published: 11 Oct 2021
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PPC & SEO
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,...
Published: 14 Sep 2020
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PPC & SEO
Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that...
Published: 03 Nov 2020
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PPC & SEO
You use the Model Settings PPC section to create and manage the individual Model keywords that may appear in Brand or Category Ad Groups.
Published: 26 Aug 2020
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Search
The Failed Individual Words page displays a list of search terms entered by users that could not be matched on the site.
Published: 03 Mar 2021
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Search
Word Replacement is a feature used to correct search results if a user has made a spelling mistake or entered an incorrect word.
Published: 02 Sep 2020
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Shipping
You use the Shipping Countries section to add and edit Shipping settings for countries. You can also use it to disallow shipping to specific...
Published: 19 Oct 2021
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Products
You use this section to define the attributes that can be assigned to products on your website. You can also link the attributes with categories.
Published: 12 Oct 2021
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EPOS
This topic describes how to make a sale using the IRP EPOS.
Published: 21 Oct 2020
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Interface & Design
This section allows you to see how your Top Nav will appear on the front end, making it easy to apply any changes or updates through the use of...
Published: 15 Apr 2021
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Application Settings
You use the Reload Settings section to reload certain changes that have been made to the site.
Published: 30 Mar 2021
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Orders
This IRP In Depth topic shows you how to make the best of the IRP’s powerful Click & Collect feature.
Published: 08 Apr 2021
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Search
Using this section you have the ability to Redirect search terms entered by customers to specific pages on the Desktop site (and also your Mobile and...
Published: 21 Apr 2020
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Live Chat
This page displays the Complete / Unanswered Chat sessions that are no longer active.
Published: 15 Oct 2021
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EPOS
Using Stock Mode in the EPOS enables you to increase the level of stock items without adversely affecting EPOS sales or refund figures.
Published: 20 Jul 2020
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Interface & Design
The front-end IRP header area supports several key features and offers you flexibility for your brand messaging and design across all channels.
Published: 12 Oct 2021
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IRP Ecommerce Fundamentals
IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want.
Published: 14 Aug 2022
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Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Build, Manage & Grow
Before you start in any business venture – especially an online venture – you need to understand the market that you are going to operate in.
Published: 24 Oct 2014
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Conversion & Retention
By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
Published: 13 Oct 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.03%
October 2024 v October 2023 16.87%
YTD 2024 v 2023 11.26%
Baby & Child 0.00%
Cars and Motorcycling 0.01%
Electrical & Commercial Equipment 0.73%
Fashion Clothing & Accessories 0.15%
Food & Drink 0.00%
Health and Wellbeing 0.02%
Kitchen & Home Appliances 0.13%
Pet Care 0.09%
Sports and Recreation 0.09%
Toys, Games & Collectables 0.41%

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