ECOMMERCE BENCHMARKS AND MARKET DATA FOR THE FASHION CLOTHING & ACCESSORIES MARKET > FOOTWEAR
  • Nov 2019 Sales Growth: 20.02%
  • Nov 2019 Conversion: 0.95%
  • Nov 2019 AOV: £155.14
  • Nov 2019 Average Sale Price of Item: £141.98
  • Nov 2019 CPA: 3.37%
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Summary data for the Footwear segment of the Fashion Clothing & Accessories market - November 2018 v November 2019

Measure Nov 2018 Nov 2019 Difference Growth
Sales Growth Withheld Withheld Withheld 20.02%
Average Order Value £137.61 £155.14 £17.53 12.74%
Cost Per Acquisition 3.54% 3.37% -0.17% -4.70%
Conversion Rate 1.12% 0.95% -0.16% -14.57%
Average Sale Price of Item £119.35 £141.98 £22.64 18.97%

Traffic Source Summary Data for the Footwear segment of the Fashion Clothing & Accessories market - November 2018 v November 2019

Rank   Traffic Source November 2018 November 2019 Growth % Participating % CPA %
1st Facebook Paid Withheld Withheld 588.68% Withheld 7.62%
2nd Google PPC Withheld Withheld -13.32% Withheld 3.31%
3rd IRP Email Marketing Withheld Withheld -22.58% Withheld 0.51%
4th Bing & Yahoo PPC Withheld Withheld -89.58% Withheld 1.69%

Service Provider Performance Data for the Footwear segment of the Fashion Clothing & Accessories market - November 2018 v November 2019

Rank Service Provider November 2018 November 2019 Growth % Source CPA % Overall CPA %
1st Withheld Withheld Withheld -13.32% 3.31% 3.37%
IRP Visitor Value Index:
£1.51
IRP Visitor Cost:
£0.11

Historical comparison data for the Footwear segment of the Fashion Clothing & Accessories market - November 2018 v November 2019

Sales Growth - Historical

Total Sales (Dec 2018) Total Sales (Nov 2018) Total Sales (Oct 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Jan 2018) Total Sales (Nov 2019) Total Sales (Oct 2019) Total Sales (Sep 2019) Total Sales (Aug 2019) Total Sales (Jul 2019) Total Sales (Jun 2019) Total Sales (May 2019) Total Sales (Apr 2019) Total Sales (Mar 2019) Total Sales (Feb 2019) Total Sales (Jan 2019) Total Sales (Dec 2018) Total Sales (Dec 2018) Total Sales (Nov 2018) Total Sales (Nov 2018) Total Sales (Oct 2018) Total Sales (Oct 2018) Total Sales (Sep 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Feb 2018) Total Sales (Nov 2019) Total Sales (Nov 2019) Total Sales (Oct 2019) Total Sales (Oct 2019) Total Sales (Sep 2019) Total Sales (Sep 2019) Total Sales (Aug 2019) Total Sales (Aug 2019) Total Sales (Jul 2019) Total Sales (Jul 2019) Total Sales (Jun 2019) Total Sales (Jun 2019) Total Sales (May 2019) Total Sales (May 2019) Total Sales (Apr 2019) Total Sales (Apr 2019) Total Sales (Mar 2019) Total Sales (Mar 2019) Total Sales (Feb 2019) Total Sales (Feb 2019)

Summary

Sales in the Footwear segment of the Fashion Clothing & Accessories ecommerce market increased by an average of 20.02% in November 2019 compared to November 2018.

Cost Per Acquisition (CPA) - Historical

Average CPA (Dec 2018)
6.98% Average CPA (Nov 2018)
3.54% Average CPA (Oct 2018)
5.20% Average CPA (Sep 2018)
5.54% Average CPA (Aug 2018)
4.10% Average CPA (Jul 2018)
6.87% Average CPA (Jun 2018)
5.46% Average CPA (May 2018)
4.90% Average CPA (Apr 2018)
9.58% Average CPA (Mar 2018)
10.95% Average CPA (Feb 2018)
8.18% Average CPA (Jan 2018)
4.04% Average CPA (Nov 2019)
3.37% Average CPA (Oct 2019)
2.53% Average CPA (Sep 2019)
3.70% Average CPA (Aug 2019)
3.55% Average CPA (Jul 2019)
6.17% Average CPA (Jun 2019)
7.52% Average CPA (May 2019)
4.50% Average CPA (Apr 2019)
4.78% Average CPA (Mar 2019)
4.85% Average CPA (Feb 2019)
2.51% Average CPA (Jan 2019)
5.43% Average CPA (Dec 2018)
6.98% Average CPA (Dec 2018)
6.98% Average CPA (Nov 2018)
3.54% Average CPA (Nov 2018)
3.54% Average CPA (Oct 2018)
5.20% Average CPA (Oct 2018)
5.20% Average CPA (Sep 2018)
5.54% Average CPA (Sep 2018)
5.54% Average CPA (Aug 2018)
4.10% Average CPA (Aug 2018)
4.10% Average CPA (Jul 2018)
6.87% Average CPA (Jul 2018)
6.87% Average CPA (Jun 2018)
5.46% Average CPA (Jun 2018)
5.46% Average CPA (May 2018)
4.90% Average CPA (May 2018)
4.90% Average CPA (Apr 2018)
9.58% Average CPA (Apr 2018)
9.58% Average CPA (Mar 2018)
10.95% Average CPA (Mar 2018)
10.95% Average CPA (Feb 2018)
8.18% Average CPA (Feb 2018)
8.18% Average CPA (Nov 2019)
3.37% Average CPA (Nov 2019)
3.37% Average CPA (Oct 2019)
2.53% Average CPA (Oct 2019)
2.53% Average CPA (Sep 2019)
3.70% Average CPA (Sep 2019)
3.70% Average CPA (Aug 2019)
3.55% Average CPA (Aug 2019)
3.55% Average CPA (Jul 2019)
6.17% Average CPA (Jul 2019)
6.17% Average CPA (Jun 2019)
7.52% Average CPA (Jun 2019)
7.52% Average CPA (May 2019)
4.50% Average CPA (May 2019)
4.50% Average CPA (Apr 2019)
4.78% Average CPA (Apr 2019)
4.78% Average CPA (Mar 2019)
4.85% Average CPA (Mar 2019)
4.85% Average CPA (Feb 2019)
2.51% Average CPA (Feb 2019)
2.51%

Summary

The average CPA in the Footwear segment of the Fashion Clothing & Accessories ecommerce market decreased by -4.70% to 3.37% in November 2019 compared to November 2018.

Conversion Rate - Historical

Average Conversion Rate (Dec 2018)
0.00% Average Conversion Rate (Nov 2018)
1.12% Average Conversion Rate (Oct 2018)
0.69% Average Conversion Rate (Sep 2018)
0.76% Average Conversion Rate (Aug 2018)
1.30% Average Conversion Rate (Jul 2018)
1.25% Average Conversion Rate (Jun 2018)
1.23% Average Conversion Rate (May 2018)
0.00% Average Conversion Rate (Apr 2018)
0.71% Average Conversion Rate (Mar 2018)
0.00% Average Conversion Rate (Feb 2018)
0.00% Average Conversion Rate (Jan 2018)
1.54% Average Conversion Rate (Nov 2019)
0.95% Average Conversion Rate (Oct 2019)
0.81% Average Conversion Rate (Sep 2019)
0.00% Average Conversion Rate (Aug 2019)
0.00% Average Conversion Rate (Jul 2019)
0.00% Average Conversion Rate (Jun 2019)
0.00% Average Conversion Rate (May 2019)
0.00% Average Conversion Rate (Apr 2019)
0.00% Average Conversion Rate (Mar 2019)
0.90% Average Conversion Rate (Feb 2019)
1.22% Average Conversion Rate (Jan 2019)
1.21% Average Conversion Rate (Dec 2018)
0.00% Average Conversion Rate (Dec 2018)
0.00% Average Conversion Rate (Nov 2018)
1.12% Average Conversion Rate (Nov 2018)
1.12% Average Conversion Rate (Oct 2018)
0.69% Average Conversion Rate (Oct 2018)
0.69% Average Conversion Rate (Sep 2018)
0.76% Average Conversion Rate (Sep 2018)
0.76% Average Conversion Rate (Aug 2018)
1.30% Average Conversion Rate (Aug 2018)
1.30% Average Conversion Rate (Jul 2018)
1.25% Average Conversion Rate (Jul 2018)
1.25% Average Conversion Rate (Jun 2018)
1.23% Average Conversion Rate (Jun 2018)
1.23% Average Conversion Rate (May 2018)
0.00% Average Conversion Rate (May 2018)
0.00% Average Conversion Rate (Apr 2018)
0.71% Average Conversion Rate (Apr 2018)
0.71% Average Conversion Rate (Mar 2018)
0.00% Average Conversion Rate (Mar 2018)
0.00% Average Conversion Rate (Feb 2018)
0.00% Average Conversion Rate (Feb 2018)
0.00% Average Conversion Rate (Nov 2019)
0.95% Average Conversion Rate (Nov 2019)
0.95% Average Conversion Rate (Oct 2019)
0.81% Average Conversion Rate (Oct 2019)
0.81% Average Conversion Rate (Sep 2019)
0.00% Average Conversion Rate (Sep 2019)
0.00% Average Conversion Rate (Aug 2019)
0.00% Average Conversion Rate (Aug 2019)
0.00% Average Conversion Rate (Jul 2019)
0.00% Average Conversion Rate (Jul 2019)
0.00% Average Conversion Rate (Jun 2019)
0.00% Average Conversion Rate (Jun 2019)
0.00% Average Conversion Rate (May 2019)
0.00% Average Conversion Rate (May 2019)
0.00% Average Conversion Rate (Apr 2019)
0.00% Average Conversion Rate (Apr 2019)
0.00% Average Conversion Rate (Mar 2019)
0.90% Average Conversion Rate (Mar 2019)
0.90% Average Conversion Rate (Feb 2019)
1.22% Average Conversion Rate (Feb 2019)
1.22%

Summary

The average conversion rate in the Footwear segment of the Fashion Clothing & Accessories ecommerce market decreased by -14.57% to 0.95% in November 2019 compared to November 2018.

Traffic Channels

Direct
(6.0 %) Email Marketing
(14.8 %) Paid Social Media Marketing
(16.9 %) Paid Search Marketing
(62.3 %)

Summary

Paid Search Marketing was the best-performing Traffic Channel in terms of sales in November 2019. Direct was the worst-performing Traffic Channel in terms of sales in November 2019.

Average Order Value - Historical

Average Order Value (Dec 2018)
£121.00 Average Order Value (Nov 2018)
£137.61 Average Order Value (Oct 2018)
£137.40 Average Order Value (Sep 2018)
£134.04 Average Order Value (Aug 2018)
£89.81 Average Order Value (Jul 2018)
£100.22 Average Order Value (Jun 2018)
£102.62 Average Order Value (May 2018)
£108.01 Average Order Value (Apr 2018)
£109.21 Average Order Value (Mar 2018)
£122.21 Average Order Value (Feb 2018)
£101.42 Average Order Value (Jan 2018)
£109.80 Average Order Value (Nov 2019)
£155.14 Average Order Value (Oct 2019)
£165.59 Average Order Value (Sep 2019)
£158.86 Average Order Value (Aug 2019)
£99.29 Average Order Value (Jul 2019)
£91.34 Average Order Value (Jun 2019)
£104.99 Average Order Value (May 2019)
£117.04 Average Order Value (Apr 2019)
£98.08 Average Order Value (Mar 2019)
£111.14 Average Order Value (Feb 2019)
£102.14 Average Order Value (Jan 2019)
£106.90 Average Order Value (Dec 2018)
£121.00 Average Order Value (Dec 2018)
£121.00 Average Order Value (Nov 2018)
£137.61 Average Order Value (Nov 2018)
£137.61 Average Order Value (Oct 2018)
£137.40 Average Order Value (Oct 2018)
£137.40 Average Order Value (Sep 2018)
£134.04 Average Order Value (Sep 2018)
£134.04 Average Order Value (Aug 2018)
£89.81 Average Order Value (Aug 2018)
£89.81 Average Order Value (Jul 2018)
£100.22 Average Order Value (Jul 2018)
£100.22 Average Order Value (Jun 2018)
£102.62 Average Order Value (Jun 2018)
£102.62 Average Order Value (May 2018)
£108.01 Average Order Value (May 2018)
£108.01 Average Order Value (Apr 2018)
£109.21 Average Order Value (Apr 2018)
£109.21 Average Order Value (Mar 2018)
£122.21 Average Order Value (Mar 2018)
£122.21 Average Order Value (Feb 2018)
£101.42 Average Order Value (Feb 2018)
£101.42 Average Order Value (Nov 2019)
£155.14 Average Order Value (Nov 2019)
£155.14 Average Order Value (Oct 2019)
£165.59 Average Order Value (Oct 2019)
£165.59 Average Order Value (Sep 2019)
£158.86 Average Order Value (Sep 2019)
£158.86 Average Order Value (Aug 2019)
£99.29 Average Order Value (Aug 2019)
£99.29 Average Order Value (Jul 2019)
£91.34 Average Order Value (Jul 2019)
£91.34 Average Order Value (Jun 2019)
£104.99 Average Order Value (Jun 2019)
£104.99 Average Order Value (May 2019)
£117.04 Average Order Value (May 2019)
£117.04 Average Order Value (Apr 2019)
£98.08 Average Order Value (Apr 2019)
£98.08 Average Order Value (Mar 2019)
£111.14 Average Order Value (Mar 2019)
£111.14 Average Order Value (Feb 2019)
£102.14 Average Order Value (Feb 2019)
£102.14

Summary

Average Order Values in the Footwear segment of the Fashion Clothing & Accessories ecommerce market increased by 12.74% in November 2019 compared to November 2018.

Average Sale Price of Item - Historical

Average Sale Price of Item (Dec 2018)
£106.51 Average Sale Price of Item (Nov 2018)
£119.35 Average Sale Price of Item (Oct 2018)
£125.67 Average Sale Price of Item (Sep 2018)
£123.25 Average Sale Price of Item (Aug 2018)
£74.30 Average Sale Price of Item (Jul 2018)
£81.56 Average Sale Price of Item (Jun 2018)
£83.45 Average Sale Price of Item (May 2018)
£92.70 Average Sale Price of Item (Apr 2018)
£90.02 Average Sale Price of Item (Mar 2018)
£101.20 Average Sale Price of Item (Feb 2018)
£87.50 Average Sale Price of Item (Jan 2018)
£93.24 Average Sale Price of Item (Nov 2019)
£141.98 Average Sale Price of Item (Oct 2019)
£154.25 Average Sale Price of Item (Sep 2019)
£129.98 Average Sale Price of Item (Aug 2019)
£74.84 Average Sale Price of Item (Jul 2019)
£70.47 Average Sale Price of Item (Jun 2019)
£84.45 Average Sale Price of Item (May 2019)
£98.23 Average Sale Price of Item (Apr 2019)
£88.59 Average Sale Price of Item (Mar 2019)
£92.40 Average Sale Price of Item (Feb 2019)
£85.94 Average Sale Price of Item (Jan 2019)
£93.40 Average Sale Price of Item (Dec 2018)
£106.51 Average Sale Price of Item (Dec 2018)
£106.51 Average Sale Price of Item (Nov 2018)
£119.35 Average Sale Price of Item (Nov 2018)
£119.35 Average Sale Price of Item (Oct 2018)
£125.67 Average Sale Price of Item (Oct 2018)
£125.67 Average Sale Price of Item (Sep 2018)
£123.25 Average Sale Price of Item (Sep 2018)
£123.25 Average Sale Price of Item (Aug 2018)
£74.30 Average Sale Price of Item (Aug 2018)
£74.30 Average Sale Price of Item (Jul 2018)
£81.56 Average Sale Price of Item (Jul 2018)
£81.56 Average Sale Price of Item (Jun 2018)
£83.45 Average Sale Price of Item (Jun 2018)
£83.45 Average Sale Price of Item (May 2018)
£92.70 Average Sale Price of Item (May 2018)
£92.70 Average Sale Price of Item (Apr 2018)
£90.02 Average Sale Price of Item (Apr 2018)
£90.02 Average Sale Price of Item (Mar 2018)
£101.20 Average Sale Price of Item (Mar 2018)
£101.20 Average Sale Price of Item (Feb 2018)
£87.50 Average Sale Price of Item (Feb 2018)
£87.50 Average Sale Price of Item (Nov 2019)
£141.98 Average Sale Price of Item (Nov 2019)
£141.98 Average Sale Price of Item (Oct 2019)
£154.25 Average Sale Price of Item (Oct 2019)
£154.25 Average Sale Price of Item (Sep 2019)
£129.98 Average Sale Price of Item (Sep 2019)
£129.98 Average Sale Price of Item (Aug 2019)
£74.84 Average Sale Price of Item (Aug 2019)
£74.84 Average Sale Price of Item (Jul 2019)
£70.47 Average Sale Price of Item (Jul 2019)
£70.47 Average Sale Price of Item (Jun 2019)
£84.45 Average Sale Price of Item (Jun 2019)
£84.45 Average Sale Price of Item (May 2019)
£98.23 Average Sale Price of Item (May 2019)
£98.23 Average Sale Price of Item (Apr 2019)
£88.59 Average Sale Price of Item (Apr 2019)
£88.59 Average Sale Price of Item (Mar 2019)
£92.40 Average Sale Price of Item (Mar 2019)
£92.40 Average Sale Price of Item (Feb 2019)
£85.94 Average Sale Price of Item (Feb 2019)
£85.94

Summary

Average Sale Price of Item sales in the Footwear segment of the Fashion Clothing & Accessories ecommerce market increased by an average of 18.97% in November 2019 compared to November 2018.

Revenue by Location

Domestic
(47.4 %) International
(52.6 %)

Summary

International was the best-performing Location in terms of sales in November 2019. Domestic was the worst-performing Location in terms of sales in November 2019.

Revenue by Device

Tablet
(9.0 %) Desktop
(42.9 %) Mobile
(48.1 %)

Summary

Mobile was the best-performing Device in terms of sales in November 2019. Tablet was the worst-performing Device in terms of sales in November 2019.

Visitors

Visitor Total - Dec 2018
0 Visitor Total - Nov 2018
32,207 Visitor Total - Oct 2018
31,327 Visitor Total - Sep 2018
20,845 Visitor Total - Aug 2018
17,969 Visitor Total - Jul 2018
10,811 Visitor Total - Jun 2018
14,117 Visitor Total - May 2018
0 Visitor Total - Apr 2018
18,568 Visitor Total - Mar 2018
0 Visitor Total - Feb 2018
0 Visitor Total - Jan 2018
24,089 Visitor Total - Nov 2019
35,607 Visitor Total - Oct 2019
28,844 Visitor Total - Sep 2019
0 Visitor Total - Aug 2019
0 Visitor Total - Jul 2019
0 Visitor Total - Jun 2019
0 Visitor Total - May 2019
0 Visitor Total - Apr 2019
0 Visitor Total - Mar 2019
25,621 Visitor Total - Feb 2019
23,802 Visitor Total - Jan 2019
34,045 Visitor Total - Dec 2018
0 Visitor Total - Dec 2018
0 Visitor Total - Nov 2018
32,207 Visitor Total - Nov 2018
32,207 Visitor Total - Oct 2018
31,327 Visitor Total - Oct 2018
31,327 Visitor Total - Sep 2018
20,845 Visitor Total - Sep 2018
20,845 Visitor Total - Aug 2018
17,969 Visitor Total - Aug 2018
17,969 Visitor Total - Jul 2018
10,811 Visitor Total - Jul 2018
10,811 Visitor Total - Jun 2018
14,117 Visitor Total - Jun 2018
14,117 Visitor Total - May 2018
0 Visitor Total - May 2018
0 Visitor Total - Apr 2018
18,568 Visitor Total - Apr 2018
18,568 Visitor Total - Mar 2018
0 Visitor Total - Mar 2018
0 Visitor Total - Feb 2018
0 Visitor Total - Feb 2018
0 Visitor Total - Nov 2019
35,607 Visitor Total - Nov 2019
35,607 Visitor Total - Oct 2019
28,844 Visitor Total - Oct 2019
28,844 Visitor Total - Sep 2019
0 Visitor Total - Sep 2019
0 Visitor Total - Aug 2019
0 Visitor Total - Aug 2019
0 Visitor Total - Jul 2019
0 Visitor Total - Jul 2019
0 Visitor Total - Jun 2019
0 Visitor Total - Jun 2019
0 Visitor Total - May 2019
0 Visitor Total - May 2019
0 Visitor Total - Apr 2019
0 Visitor Total - Apr 2019
0 Visitor Total - Mar 2019
25,621 Visitor Total - Mar 2019
25,621 Visitor Total - Feb 2019
23,802 Visitor Total - Feb 2019
23,802

Summary

Visitors in the Footwear segment of the Fashion Clothing & Accessories ecommerce market increased by an average of 10.56% in November 2019 compared to November 2018.

Bounce

Average Bounce (Dec 2018) Average Bounce (Nov 2018) Average Bounce (Oct 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Jan 2018) Average Bounce (Nov 2019) Average Bounce (Oct 2019) Average Bounce (Sep 2019) Average Bounce (Aug 2019) Average Bounce (Jul 2019) Average Bounce (Jun 2019) Average Bounce (May 2019) Average Bounce (Apr 2019) Average Bounce (Mar 2019) Average Bounce (Feb 2019) Average Bounce (Jan 2019) Average Bounce (Dec 2018) Average Bounce (Dec 2018) Average Bounce (Nov 2018) Average Bounce (Nov 2018) Average Bounce (Oct 2018) Average Bounce (Oct 2018) Average Bounce (Sep 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Feb 2018) Average Bounce (Nov 2019) Average Bounce (Nov 2019) Average Bounce (Oct 2019) Average Bounce (Oct 2019) Average Bounce (Sep 2019) Average Bounce (Sep 2019) Average Bounce (Aug 2019) Average Bounce (Aug 2019) Average Bounce (Jul 2019) Average Bounce (Jul 2019) Average Bounce (Jun 2019) Average Bounce (Jun 2019) Average Bounce (May 2019) Average Bounce (May 2019) Average Bounce (Apr 2019) Average Bounce (Apr 2019) Average Bounce (Mar 2019) Average Bounce (Mar 2019) Average Bounce (Feb 2019) Average Bounce (Feb 2019)

Summary

The bounce rate in the Footwear segment of the Fashion Clothing & Accessories ecommerce market increased by 7.29% to 46.83% in November 2019 compared to November 2018.

Systems Integrator Summary Data for the Footwear segment of the Fashion Clothing & Accessories market - November 2018 v November 2019

Rank   Systems Integrator November 2018 November 2019 Growth % CPA %
1st Withheld Withheld Withheld 20.02% 3.37%

Markets Risers & Fallers - November 2018 v November 2019

Sales

RankNameNov 2018Nov 2019DifferenceGrowth
1Baby & ChildWithheldWithheldWithheld57.91%
2Agricultural SuppliesWithheldWithheldWithheld42.76%
3Arts and CraftsWithheldWithheldWithheld22.62%
4Kitchen & Home AppliancesWithheldWithheldWithheld18.68%
5Health and WellbeingWithheldWithheldWithheld17.26%
6Fashion Clothing & AccessoriesWithheldWithheldWithheld16.76%
7Food & DrinkWithheldWithheldWithheld14.63%
8Electrical & Commercial EquipmentWithheldWithheldWithheld6.98%
9Sports and RecreationWithheldWithheldWithheld5.08%
10Home Accessories and GiftwareWithheldWithheldWithheld3.88%
11Pet CareWithheldWithheldWithheld-1.58%
12Cars and MotorcyclingWithheldWithheldWithheld-2.69%

Cost Per Acquisition (CPA)

RankNameNov 2018Nov 2019DifferenceGrowth
1Health and Wellbeing3.14%4.72%1.58%50.27%
2Cars and Motorcycling4.66%7.00%2.34%50.26%
3Food & Drink4.71%6.84%2.13%45.14%
4Arts and Crafts1.98%2.66%0.68%34.48%
5Pet Care6.81%9.04%2.23%32.81%
6Home Accessories and Giftware4.34%4.97%0.63%14.60%
7Sports and Recreation6.18%6.83%0.65%10.46%
8Baby & Child8.56%9.19%0.63%7.38%
9Fashion Clothing & Accessories6.82%7.21%0.39%5.76%
10Kitchen & Home Appliances5.11%5.09%-0.02%-0.44%
11Agricultural Supplies4.80%4.58%-0.22%-4.59%
12Electrical & Commercial Equipment8.47%8.03%-0.44%-5.15%

Conversion Rate

RankNameNov 2018Nov 2019DifferenceGrowth
1Health and Wellbeing0.60%3.58%2.98%497.24%
2Sports and Recreation0.97%1.44%0.47%47.76%
3Fashion Clothing & Accessories1.30%1.66%0.36%27.75%
4Cars and MotorcyclingN/A1.04%1.04%N/A
5Arts and CraftsN/A3.28%3.28%N/A
6Food & DrinkN/A1.31%1.31%N/A
7Baby & ChildN/A0.95%0.95%N/A
8Agricultural SuppliesN/A1.46%1.46%N/A
9Electrical & Commercial EquipmentN/A2.06%2.06%N/A
10Home Accessories and GiftwareN/A2.43%2.43%N/A
11Kitchen & Home Appliances2.98%2.92%-0.06%-1.99%
12Pet Care2.99%2.79%-0.20%-6.79%

Average Order Value (AOV)

RankNameNov 2018Nov 2019DifferenceGrowth
1Electrical & Commercial Equipment£60.35£95.9035.55%58.91%
2Agricultural Supplies£63.98£73.209.22%14.41%
3Kitchen & Home Appliances£44.22£50.596.37%14.41%
4Arts and Crafts£76.54£85.809.26%12.10%
5Pet Care£79.48£88.058.57%10.78%
6Baby & Child£188.72£194.645.93%3.14%
7Sports and Recreation£86.28£88.812.54%2.94%
8Cars and Motorcycling£130.34£123.63-6.71%-5.15%
9Fashion Clothing & Accessories£110.97£103.45-7.52%-6.78%
10Health and Wellbeing£61.52£55.47-6.05%-9.84%
11Food & Drink£113.92£95.73-18.19%-15.97%
12Home Accessories and Giftware£75.92£45.95-29.97%-39.48%

Segments Risers & Fallers - November 2018 v November 2019

Sales

RankNameNov 2018Nov 2019DifferenceGrowth
1Women's ClothingWithheldWithheldWithheld1639.76%
2Baby Pram & Nursery SuppliesWithheldWithheldWithheld57.91%
3Hair & Beauty ProductsWithheldWithheldWithheld47.36%
4Pet SuppliesWithheldWithheldWithheld44.41%
5Farm & Tractor PartsWithheldWithheldWithheld42.76%
6Men's & Women's ClothingWithheldWithheldWithheld41.61%
7Pottery & Art SuppliesWithheldWithheldWithheld22.62%
8Racking, Cabling & LightingWithheldWithheldWithheld21.07%
9FootwearWithheldWithheldWithheld20.02%
10Coffee Machine SuppliesWithheldWithheldWithheld18.68%
11GolfWithheldWithheldWithheld15.62%
12Wine and Spirit MerchantsWithheldWithheldWithheld14.63%
13FishingWithheldWithheldWithheld12.15%
14Mountain & OutdoorWithheldWithheldWithheld8.25%
15JewelleryWithheldWithheldWithheld4.19%
16Pottery, Crystal, Ceramic & Porcelain GoodsWithheldWithheldWithheld1.27%
17Dental & Medical SuppliesWithheldWithheldWithheldN/A
18Household GoodsWithheldWithheldWithheldN/A
19Surf Wear & AccessoriesWithheldWithheldWithheldN/A
20Electrical & Security SuppliesWithheldWithheldWithheld-0.68%
21HockeyWithheldWithheldWithheld-1.81%
22Motorcycle SuppliesWithheldWithheldWithheld-2.69%
23Health ProductsWithheldWithheldWithheld-3.86%
24Dog & Pet GroomingWithheldWithheldWithheld-6.43%
25Sailing & Marine ChandleryWithheldWithheldWithheld-6.81%
26Gaelic SportsWithheldWithheldWithheld-10.89%
27Sporting GoodsWithheldWithheldWithheld-11.23%
28Physio SuppliesWithheldWithheldWithheld-26.73%
29CampingWithheldWithheldWithheld-28.88%
30CyclingWithheldWithheldWithheld-30.92%

Cost Per Acquisition (CPA)

RankNameNov 2018Nov 2019DifferenceGrowth
1Women's Clothing1.15%8.05%6.90%599.66%
2Hair & Beauty Products1.37%3.37%2.00%145.50%
3Fishing2.33%4.53%2.20%94.70%
4Physio Supplies5.66%8.52%2.85%50.36%
5Motorcycle Supplies4.66%7.00%2.34%50.26%
6Wine and Spirit Merchants4.71%6.84%2.13%45.14%
7Dog & Pet Grooming5.77%7.77%2.00%34.72%
8Pottery & Art Supplies1.98%2.66%0.68%34.48%
9Camping5.42%6.96%1.54%28.37%
10Health Products4.64%5.61%0.97%20.92%
11Mountain & Outdoor10.21%11.93%1.72%16.81%
12Hockey5.03%5.60%0.57%11.32%
13Racking, Cabling & Lighting5.74%6.33%0.59%10.27%
14Jewellery7.45%8.13%0.68%9.16%
15Baby Pram & Nursery Supplies8.56%9.19%0.63%7.38%
16Sporting Goods2.80%2.92%0.12%4.20%
17Pet Supplies16.64%16.83%0.19%1.12%
18CyclingN/AN/AN/AN/A
19Dental & Medical SuppliesN/A65.39%65.39%N/A
20Household GoodsN/A31.84%31.84%N/A
21Surf Wear & AccessoriesN/A8.09%8.09%N/A
22Coffee Machine Supplies5.11%5.09%-0.02%-0.44%
23Men's & Women's Clothing4.84%4.82%-0.03%-0.52%
24Pottery, Crystal, Ceramic & Porcelain Goods4.34%4.28%-0.06%-1.35%
25Golf3.75%3.58%-0.17%-4.50%
26Farm & Tractor Parts4.80%4.58%-0.22%-4.59%
27Footwear3.54%3.37%-0.17%-4.70%
28Sailing & Marine Chandlery6.14%5.75%-0.39%-6.40%
29Electrical & Security Supplies9.95%9.15%-0.79%-7.97%
30Gaelic Sports9.19%8.45%-0.74%-8.00%

Conversion Rate

RankNameNov 2018Nov 2019DifferenceGrowth
1Hair & Beauty Products1.20%3.57%2.37%197.59%
2Men's & Women's Clothing0.50%1.02%0.52%105.22%
3Sporting Goods1.36%1.70%0.34%25.03%
4Jewellery3.23%3.42%0.19%5.73%
5Pet Supplies2.46%2.60%0.14%5.68%
6Sailing & Marine Chandlery1.25%1.30%0.06%4.41%
7Mountain & Outdoor1.25%1.25%0.00%0.14%
8Baby Pram & Nursery SuppliesN/A0.95%0.95%N/A
9Farm & Tractor PartsN/A1.46%1.46%N/A
10Wine and Spirit MerchantsN/A1.31%1.31%N/A
11FishingN/A0.98%0.98%N/A
12GolfN/A0.70%0.70%N/A
13Health ProductsN/A2.71%2.71%N/A
14HockeyN/A2.14%2.14%N/A
15Motorcycle SuppliesN/A1.04%1.04%N/A
16Physio SuppliesN/A2.63%2.63%N/A
17Pottery & Art SuppliesN/A3.28%3.28%N/A
18Racking, Cabling & LightingN/A2.85%2.85%N/A
19Electrical & Security SuppliesN/A1.67%1.67%N/A
20Pottery, Crystal, Ceramic & Porcelain GoodsN/A2.22%2.22%N/A
21Women's ClothingN/A1.38%1.38%N/A
22Dental & Medical SuppliesN/A5.44%5.44%N/A
23Household GoodsN/A2.63%2.63%N/A
24Surf Wear & AccessoriesN/A2.57%2.57%N/A
25Coffee Machine Supplies2.98%2.92%-0.06%-1.99%
26Footwear1.12%0.95%-0.16%-14.57%
27Camping0.89%0.76%-0.13%-15.14%
28Dog & Pet Grooming3.52%2.97%-0.55%-15.51%
29Gaelic Sports2.71%2.29%-0.42%-15.59%
30Cycling1.03%0.84%-0.19%-18.78%

Average Order Value (AOV)

RankNameNov 2018Nov 2019DifferenceGrowth
1Electrical & Security Supplies£49.82£98.1848.36%97.06%
2Golf£117.64£159.3941.75%35.49%
3Racking, Cabling & Lighting£70.88£91.3620.48%28.89%
4Farm & Tractor Parts£63.98£73.209.22%14.41%
5Coffee Machine Supplies£44.22£50.596.37%14.41%
6Footwear£137.61£155.1417.53%12.74%
7Gaelic Sports£50.59£56.806.21%12.28%
8Pottery & Art Supplies£76.54£85.809.26%12.10%
9Dog & Pet Grooming£115.48£128.0412.56%10.88%
10Pet Supplies£43.48£48.054.57%10.51%
11Fishing£25.99£28.452.46%9.47%
12Hockey£66.23£72.065.83%8.80%
13Camping£189.17£197.798.62%4.56%
14Baby Pram & Nursery Supplies£188.72£194.645.93%3.14%
15Mountain & Outdoor£86.09£88.672.58%3.00%
16Sailing & Marine Chandlery£80.32£81.050.73%0.91%
17Dental & Medical SuppliesN/A£85.2785.27%N/A
18Household GoodsN/A£16.1816.18%N/A
19Surf Wear & AccessoriesN/A£55.8255.82%N/A
20Cycling£98.03£97.85-0.18%-0.18%
21Pottery, Crystal, Ceramic & Porcelain Goods£75.92£75.72-0.20%-0.26%
22Physio Supplies£58.29£57.29-1.00%-1.72%
23Health Products£43.51£41.28-2.23%-5.13%
24Motorcycle Supplies£130.34£123.63-6.71%-5.15%
25Jewellery£49.27£46.38-2.90%-5.88%
26Women's Clothing£108.59£92.80-15.79%-14.54%
27Sporting Goods£68.41£58.03-10.38%-15.17%
28Men's & Women's Clothing£144.01£121.72-22.29%-15.48%
29Wine and Spirit Merchants£113.92£95.73-18.19%-15.97%
30Hair & Beauty Products£72.15£51.11-21.03%-29.15%

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red. For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures. Sales Growth This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown. Cost Per Acquisition This indicates how much it costs in terms of marketing spend to acquire a customer, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100. Conversion Rate This is defined as the percentage of visitors who become customers or, more precisely, the percentage of sessions that result in a sale. For each month, the Conversion Rate is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. Average Order Value This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders. Average Sale Price of Item This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold. Traffic Channels The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.




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